The beginning of the holiday season has indicated that many consumers are using their smartphones to shop. For the first time ever, there is expected to be a larger number of people visiting retailer websites through their smartphones instead of their desktop computers or tablets. Mobile sales are expected to account for 35% of e-commerce sales this year and 49% in five years.The FactsAlthough not everyone who shops on their phone will buy, mobile sales are increasing and are up 27% from la ...

The FactsThe details of the search deal between Yahoo and Google, which became effective October 1, 2015 and lasting until the end of 2018 have been disclosed.  Under the terms of a new arrangement, Google will provide Yahoo with search ads, algorithmic search, and image search services for both desktop and mobile. Yahoo will also get to decide which search queries to send to Google and will not have to meet a minimum requirement of queries. The deal provides Yahoo with additional ...

Today, more than ever before individuals and businesses are looking for ways to seize the opportunities made available online via the Internet. Perhaps one of the best ways to achieve the most impressive results possible is to work with an experienced and knowledgeable team of dedicated Internet marketing and search engine optimization professionals. This will help to ensure that a website is not only attractive but that it is indeed found based on specific and industry relevant keywords.The Com ...

If set up properly, your company website should be your marketing machine. If not, then it’s time to consider a change. Every company has the right to control their website content 24/7 and this process should be easy and intuitive.BenefitsA custom content management system (CMS) is a proprietary solution that’s created exclusively for your company.  Custom web CMS platforms allow you to have control over the website’s functionality, interface and updates. The design, usabili ...

If you own a small business, you may be wondering if you would benefit from having a website and whether it is worth the investment. Maybe your business does well without one or maybe you don’t think you can afford it.  Did you ever think how much better your business would do by having a website? A website comes with many benefits for businesses-if it’s done right. If your website is designed to inform, engage and convert your audience, it will be effective and improve your ...

A comprehensive SEO strategy includes keyword research, website optimization, content generation, backlinking and more. However, one powerful way to get search engines to notice you is by having a quality blog. When you host your own blog with your own creative content, you control your message, keywords, links and your online presence. Here are some important benefits of blogging:Content VarietyA blog includes what you think is most helpful for your audience, whether it fits into a si ...

If you have an online store, there are several website components that have a direct effect on sales. Your online storefront, landing page for checkout, shopping cart and other items can impact online sales in a positive or negative way. Below are a few tips to make sure you are maximizing online sales opportunities.Visible Shopping CartWhen a customer adds a product to their cart, they usually need to be sure their item was registered. The customer’s cart with the number of produ ...