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Using Social Media With SEO


January 21st, 2016

When devising or improving your marketing plan, using social media platforms can enhance your SEO objectives.  SEO and social media efforts are not just about the creation and posting of great content, it’s about promoting that content so that it achieves results. However, there are a few things to keep in mind when you embark on the social medial ship and how to use it to derive the best SEO value from it.

Organic Audience

Posting great content and photos across all social networks that shares quickly is only part of the job. Social visibility is only accomplished by constantly being active and engagement is key.  Google does not directly factor in social signals, but if your social media audience is built organically, a slow but effective SEO process will result.  An organically built audience along with high activity and engagement will lead to increased visibility and links, which lead to a higher rank over time, improving SEO results.

Compelling Content

Think about the social media channels you are going to use, and know that you can rank for the same post with different search terms. However, make sure your posts convey useful, original and relevant information to your audience on your website and social platforms.   Don’t focus on selling your product. Try to pull them in with great content and conversation, identify their passions and fulfill a need.

It is becoming more important that businesses make allowances for social media and SEO in their marketing budgets and have these disciplines implemented in their organizational plans. Those that don’t risk staying behind and losing to the competition.  WYSIWYG Marketing is a Kansas City web design company helping companies grow by implementing successful digital marketing strategies.  Call us today for a free consultation!

 


Essentials of a Competitive Mobile Website Design


January 21st, 2016

Many businesses have now realized they need an optimal mobile web design to compete.  With mobile searches on the rise, Kansas City web companies are busy helping organizations develop game-changing mobile sites.  The following are essentials for a mobile web design that will give you the ability to address the needs of mobile consumers and an edge over competitors.

Invest in Perfection 

A well-designed mobile site design ensures consumers are able to read your content successfully. A professionally designed mobile site will adapt to every device’s size, ensuring your message is effortlessly visible across all platforms without any issues.  Other features of an effective mobile site design include a visible, quick and easy way to contact you, an effective plan to capture all traffic and revenue generated from your mobile users, and having a visually stimulating call to action.  Keep in mind that mobile consumers usually have a good idea of what they are looking for when they visit your site.

Keep it Simple and Fast

The most important aspect of a mobile site is to keep everything short and compelling.  The optimal menu will have no more than 7 links that focus on your key products and services and make it easy for visitors to quickly find what they’re looking for.  With regards to forms, users aren’t interested in filling out multiple fields of information-only require what’s absolutely necessary to avoid turning off potential leads. Since users are accessing websites on the go, your site must also load quickly, ideally in less than 4 seconds to keep visitors on your site and keep up with the competition.  Try to remember that mobile users usually don’t have much patience and want a site that is quick and easy!

WYSIWYG Marketing is a Kansas City web design company helping companies grow by implementing successful digital marketing strategies.  Call us today for a free consultation!

 


Digital Marketing and Your Website


January 12th, 2016

Increased traffic to your website is an important outcome of an effective digital marketing plan.  If your website is not designed well, it will impede your online marketing efforts. All the work of promoting your business through social media, online advertising, other web-based media and SEO practices is not worth it if website visitors are leaving your site quickly because of bad design and functionality.

Components of a Good Website

A good website is the foundation for all digital marketing plans. A good website can tell visitors more about your business than anyone else.  It’s a place where you have full control to display your products, services, history, leadership and more.   It should provide appeal, functionality, easy navigation and a positive user experience.  If your users have a negative experience, it could drastically impact your company’s image, which could result in a decrease in revenue.

Effective Design

The concept of web design means more than just creation and maintenance of your site.  Web design contains all the visual aspects of your site. These mainly include images, color scheme, logos, layout and various design elements such as buttons and links. Websites appeal to your sense of sight which is why your site should be appealing and engaging.

Make sure your website has been developed well and tested for overall effectiveness and success.  Your company will only succeed and your digital marketing efforts will be rewarded when your website provides visual appeal, functionality and easy navigation.

WYSIWYG Marketing is a Kansas City web design firm dedicated to helping companies grow by implementing successful website and digital marketing strategies.  We build custom web CMS platforms, provide Kansas City SEO expertise, and more.  Call us today for a free consultation!

 


How to Make Your Website Ready for 2016


January 12th, 2016

Is your website ready for 2016 and will your website increase your revenue?  Trends change and you need to pay attention so your website will perform optimally and drive business.  Many trends are in store for 2016, but a few important ones described below will be imperative for your organization.

Go Mobile or Go Home

Everyone seems to be on mobile now and that number isn’t going down in 2016. Having a mobile-friendly version of your site will provide a major edge over your competition in earning online revenue.  Having a mobile-friendly site will also help your rankings. Google has recently made many moves toward supporting and rewarding sites that go mobile. With an even bigger effort coming in the form of Accelerate Mobile Pages, it’s another good reason why your site should be mobile. Users should be able to find your site from anywhere.  A poor online experience will send your customers to the competition. Make sure you have a great mobile site before you miss out on the next big sale!

Unique, Shareable Content

Although content isn’t usually part of what many consider as “web design,” it should be considered equally important.  Google is now penalizing sites that use blackhat techniques. Following Google’s Webmaster Guidelines is now critical.  Ranking your keywords without drawing Google’s ire and not coming across as spammy can be resolved by implementing latent semantic indexing (“LSI” for short). LSI keywords are basically synonyms that help diversify your content.  Since LSI keywords are used in a similar context as your primary keywords, LSI avoids keyword stuffing while keeping your content on-theme.

WYSIWYG Marketing is a Kansas City web design firm dedicated to helping companies grow by implementing successful digital marketing strategies.  From building custom web CMS platforms to providing Kansas City SEO expertise, call us today for a free consultation!

 

 

 

 


Choosing the Right Web Developer


January 7th, 2016

Hiring a web developer to build your website or mobile application can be challenging.  However, it can be easy if you know what to look when evaluating an agency, freelancer or full-time employee.  In order to conduct a comprehensive evaluation, selecting a local company is easier and preferred to choosing a company or person that is operating in a different city, state or country.

Portfolio

Every person or company should have a portfolio containing websites and mobile applications they have built for other companies.  Take some time and inspect their work for several attributes that lead to success which include overall appeal, site performance, and site functionality.  Your candidates should be building websites and applications that appeal to you as a user, have pages that load fast, are easy to navigate, have fast and easy checkout functionality on e-commerce sites and other functionality for other types of organizations such as forms, searches, blogs, news-feeds, etc.

Customer Service

Customer service is also very important when selecting a web developer.  You want to make sure to hire a person or company that can provide constructive feedback about your needs and respond to requests timely.  On the occasion when your site experiences a problem, it impacts your business.  Minimal downtime is essential and the best developers are often passionate about solving problems.  Be sure to ask about response time for issues and ask for references. A glowing recommendation from several customers will make you feel secure and confident about your decision.

WYSIWYG Marketing is a Kansas City web design firm dedicated to helping companies grow by implementing successful websites and digital marketing strategies.  From building custom web CMS platforms to providing Kansas City SEO expertise, call us today for a free consultation!

 


What Digital Marketing Analytics Mean For Your Firm in 2016


January 5th, 2016

Digital marketing encompasses search engine optimization (SEO), search engine marketing (SEM), social media marketing, e-commerce marketing, websites and all other types of digital media.  Digital marketing provides a measurable tool to promote brands, build preference and increase sales through various online marketing techniques.

2016 Predictions

Many companies whether they are old, new, large or small are starting to enter the online world of marketing and having success.  However, the strategies behind digital marketing are ever changing and companies should prepare for changes that are predicted to be coming in 2016.  Many experts are predicting several changes for digital marketing analytics this year that include structured data leading the SEO charge, big data having an impact on marketing departments, deeper customer insights and brand building from data and a competitive advantage from data integration.

Digital Marketing Strategies

To take advantage of these changes, companies should revise their marketing plan to include data analysis tools that bring in a wide variety of data from online and offline sources.  Companies that embrace digital analytics should also be prepared for some uncertainty.  Analytics are not always definite and you may make a few wrong decisions as you go, but this is better than playing it safe and risk losing to the competition.  Also make sure you understand how to use marketing analytics to drive your overall strategy and improve other aspects of your business.

WYSIWYG Marketing is a Kansas City web development firm dedicated to helping companies grow by implementing successful digital marketing strategies.  From building custom web CMS platforms to providing Kansas City SEO expertise, call us today for a free consultation!

 


Local Search Engine Optimization (SEO) for Businesses


December 17th, 2015

Local SEO is a specific sub-area of SEO and has become an increasingly important factor of online marketing strategies. Local SEO adds geography to searches. Businesses are now able to optimize to appear in location-specific web searches. The location can be a specific city, state, or even a neighborhood.

Smartphone Searches 

As more and more people are use their smartphones to access the Internet, local SEO will also be important for marketing strategy. Google reports show that mobile search queries have surpassed desktop searches. Google also includes location and proximity information in their AdWords algorithm when search queries come from mobile users, making local SEO mandatory.

Local SEO Benefits

Your business can benefit greatly by optimizing your local search presence online. It can boost sales, increase your visibility and help you connect with customers. People rely on search engines heavily when looking for information about local businesses. Since 2009, Google has included geographic area by default in search results. If your business serves customers in a limited geographic area, then local SEO should be part of your online marketing strategy.

You will also be able to create a more focused marketing plan with local SEO results.  Local SEO allows you to narrow down the target market and help you cater more effectively and measure responses more accurately.  Web reviews and ratings will help understand your business and the needs of your customers. Good ratings give your online and local reputation a boost.

WYSIWYG Marketing has detailed SEO analyses and plans that make us the premier Kansas City SEO service provider. Contact us today and talk with an expert!

 

 


Why You Need a Custom Content Management System (CMS)


December 17th, 2015

Several businesses today are starting to realize the benefits of a custom content management system (CMS) and the value it brings versus a pre-packaged system.  A custom (CMS) allows you to build a site that is matched for your business, workflow and needs — not the needs that others think are important.

Better Website

Building a high performance e-commerce or informational website requires more work than your typical website. They contain custom applications with a very rigid set of requirements for performance, responsiveness and search engine optimization capabilities.  A custom CMS results in a better website that offers much higher performance, integration and extensibility. A CMS and website tailored to your business  gives you the throughput and customization you need to give your users content-rich and relevant results with a superior user experience. This is not possible in a pre-packaged system without significant development resources.

Security

The additional functionality provided by a host of 3rd parties, all with varying levels of code-quality and protections opens up pre-packaged systems to attacks. The popular and widely used pre-built programs are the most hacked.  Companies that use these programs do risk security issues which take time, money and resources to resolve.

Custom web CMS platforms do take longer to build and cost more money, but the increased flexibility, ease-of-use, lack of downtime due to security issues and fit for a business can often pay for itself quickly.

WYSIWYG Marketing builds web-based applications that are custom tailored to meet your needs. Our process outlines every detail of the application on paper before we begin building your website to ensure that the application is easy to use, built in an efficient manner, and achieves your vision.


Google and Yahoo Strike A Deal


November 30th, 2015

The Facts

The details of the search deal between Yahoo and Google, which became effective October 1, 2015 and lasting until the end of 2018 have been disclosed.   Under the terms of a new arrangement, Google will provide Yahoo with search ads, algorithmic search, and image search services for both desktop and mobile. Yahoo will also get to decide which search queries to send to Google and will not have to meet a minimum requirement of queries.  The deal provides Yahoo with additional flexibility to choose among suppliers of search results and ads.  By partnering with Google, Yahoo can obtain part of the revenue from a company that has a more efficient and lucrative search and ad infrastructure.

What it means for advertisers

Now it is even more critical that brands advertise with Google to ensure that their ads appear on two of the top three search engines.  We expect that this could further increase competition in Google search and advertisers could see an increase in CPCs. If your brand’s audience is on Yahoo (which it most likely is), you will need to buy search through three different engine platforms: Google, Bing and Yahoo Gemini.   As traffic ramps up and down between the three main engine platforms, advertisers must be quick to adapt to avoid missing opportunity and impression share.  Budget estimates should serve as a starting point but marketers must be nimble throughout the flight of their campaigns and reallocate funds based on shifts in query volume between engines.

WYSIWYG Marketing specializing in digital marketing and search engine optimization Kansas City companies have trusted for many years to increase website traffic, exposure and sales.  Contact us today for a free consultation to see how we can help your business grow.


Mobile Shopping On The Rise


November 30th, 2015

The beginning of the holiday season has indicated that many consumers are using their smartphones to shop. For the first time ever, there is expected to be a larger number of people visiting retailer websites through their smartphones instead of their desktop computers or tablets.  Mobile sales are expected to account for 35% of e-commerce sales this year and 49% in five years.

The Facts

Although not everyone who shops on their phone will buy, mobile sales are increasing and are up 27% from last year.  Bumps in mobile says have come from a combination of companies improving their mobile apps, increased screen sizes on phones, addition of online coupons, and digital wallets which let shoppers store their payment and shipping information, making shopping fast, easy and convenient. Wal-Mart expects that 75 percent of U.S. traffic to its website will come from mobile devices this holiday shopping season!

The Advantages

Don’t get caught too long without a mobile optimized website.  The number of users is certainly on the rise and there are many advantages. Text-based phone numbers, physical addresses, or email addresses that can trigger a call, directions, or email message, slideshows or image rotators that function without Flash support, and small image sizes that allow for fast loading are all features that will increase traffic.  It is worth the investment.

Contact WYSIWYG Marketing today for a free consultation.  We are a Kansas City web design company that can help you will all your digital marketing needs.