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Businesses Today Must Choose The Right Kansas City Web Company


June 25th, 2015

Today businesses of all sizes have more choices than ever before when it comes to Kansas City web companies. In fact, the web company competition on a national scale has become quite fierce in recent years. This is likely do to the fact that a growing number of businesses are discovering that having an online or digital presence is no longer an option. Traditional advertising like television and newspaper simply does not make the grade anymore. This is especially true with regard to gaining new customers and clients. From doctors to home service providers and ecommerce online stores, there is a tremendous demand for good Internet marketing. That is why it is worth the time and effort to find a reliable and dependable web-services company.

Essential To Fully Leverage The Internet

As a matter of fact, the choice a business makes in this regard could have a big impact on how successful any online marketing campaign actually becomes. Following good practices and implementing good digital exposure strategies will ultimately result in a business enjoying more traffic, which then leads to a greater number of conversions and as a result better long-term profitability. Because businesses small and large alike are operating on ever-more narrow profit margins it is essential for companies to fully leverage the Internet and all that it makes possible. Owners of industrial and manufacturing companies should never underestimate the importance of aligning with the right web organization in Kansas City.

Written With The Client Website In Mind

Achieving excellent results online requires having several key aspects of the Internet marketing equation right from the very beginning. For example, quality content is without question one of the most vital elements of reaching a target audience online. Written web content must be original and never copied. In addition, the content added to a website, whether as a blog, article or anything else must be relevant. Search engine algorithms are genuine experts at detecting good content that is relevant. Working with an experienced online marketing firm is the best way to know for sure that the content being used is written with the client’s website in mind. It ensures that the content is meaningful, useful and relevant. When content is engaging and informative a website is rewarded with better search ranking.

Industry Specific Words

Another vital part of the Internet marketing equation is that of good linking. In the old days it was easy for anyone to link anywhere to gain a clear online advantage. Those days are long gone and now linking must be careful, cautious and deliberate. This typically means that quality is far more important than quantity. Links must be surrounded by relevant industry specific words and phrases and must be on related sites. Links should not be on unrelated sites or low quality websites. The search engines view poor quality links as those that are in a bad neighborhood. In short, stay out of bad neighborhoods with your links and stick with only high-grade links to get the best out of any Internet marketing campaign, regardless of how challenging it is to acquire those links. Contact WYSIWYG Marketing today for a Kansas City web company with a proven reputation.


Not All Kansas City Web Marketing Companies Are The Same


June 2nd, 2015

Industrial plants, manufacturing companies, retail outlets and other types of businesses have many choices today when it comes to Kansas City web marketing companies. With the growth of online commerce, mobile conductivity and even mobile commerce poised to grow exponentially, businesses are turning to experienced Internet marketing firms for guidance and assistance in getting the most out of today’s digital online marketplace. Perhaps most important of all is in working with an experienced and knowledgeable team of professional Internet marketers.

Car Dealerships And Home Contractors

Businesses should choose carefully in this regard to ensure the greatest level of success when developing an online marketing strategy. Web marketers that understand optimized content, social media interaction and properly deployed websites have much to offer businesses in the greater Kansas City area. From machine shops to car dealerships and home contractors as well as medical professionals and those in the legal profession, quality Internet marketing is essential and necessary today. Ultimately, building a brand in an Internet-based world requires the expertise and knowledge of a team of Internet marketing professionals.

Getting Noticed Online

While business owners throughout Kansas City have many choices in this regard, one company has stood the test of time and outpaced the competition year after year. WYSIWYG Marketing is a proven leader in full-service Internet marketing. The company exhibits an unwavering commitment to quality performance for clients. By developing carefully detailed and smartly outlined strategies, WYSIWYG Marketing can help businesses make the best choices as a way to get noticed online. Leaders in industry and manufacturing as well as other types of businesses throughout Kansas City trust WYSIWYG Marketing.

Smartly Planned Website

Today’s modern businesses demand and expect the best in Internet-based marketing services. This is especially true with regard to creating intuitive and easy to navigate websites. A good website lays the very foundation upon which all Internet marketing will be based. Without a well established and smartly planned website, few companies can move forward with building a strong and powerful online digital presence. In fact, it is known throughout the industry that a company website has literally seconds to attract the interest of an online visitor or run the risk of losing that visit permanently. That is why a carefully planned website that is attractive, interesting, engaging and easy to use is so essential.

Two-Way Channel Of Communication

In addition, formulating a good social media game plan is a key component of any total marketing strategy online. Social media is powerful and can make the difference in how a business is perceived online. In short, social media provides a two-way channel of communication between online visitors and those loyal to a brand and the company itself. Further, social media can help a product, service or company go viral in an amazingly short period of time. Even cleverly engaging videos can go viral when combined with social media. Contact WYSIWYG Marketing today for a Kansas City web marketing company that can genuinely make a difference online for your business.


Kansas City Industrial Web Marketing For Improved Digital Exposure


May 26th, 2015

Most would agree that Internet marketing has changed and evolved over the years. This is especially true with regard to industrial web marketing services in Kansas City. Industrial plants, those with large manufacturing operations and virtually any other type of business that requires improved digital exposure are discovering the importance of better brand awareness through targeted online marketing. Producing genuinely outstanding Internet marketing results for today’s modern industrial and manufacturing businesses requires adhering to a few basic web-marketing principles.

Concise And Relevant Content

For example, having an intuitive, easy to navigate and easy to use website is one of the most basic and most important elements of good online digital presence performance. Making it easy for customers to access the industrial parts or manufacturing components that they require can improve overall online sales and productivity. In addition to having a user-friendly website it is also important for those in industry and manufacturing to populate their website with clear, concise and relevant content. In today’s modern online world nothing replaces genuinely valuable written content. In many instances a large volume of this type of content can be incorporated into a company’s blog presence.

Better Overall Digital Exposure

In addition, proper keyword identification and implementation can advance the goals and objectives of those in industry or manufacturing. When overall industry terms, keywords and phrases are researched and correctly integrated into online content the end result can be quite astounding for businesses. Improved ranking with the major search engines and better overall digital exposure results in greater traffic, better conversions and better overall bottom line financial performance. Equally important is to make good use of social media and other similar branding strategies. Those in the industrial and in the manufacturing business really do stand to gain considerably from all that the modern Internet has to offer.

Industrial-Focused Internet Marketing

Clients searching for Kansas City web marketing in the industrial and manufacturing sector have consistently turned to one company for branding, digital presence and online marketing needs. Businesses throughout the greater Kansas City Metropolitan area and the surrounding communities trust WYSIWYG Marketing for unique and innovative email marketing, e-commerce solutions, optimization services, web design, social media marketing and PPC campaigns. With a strong focus on Internet marketing for industry, WYSIWYG is a company with a proven track record in Kansas City industrial web marketing strategies. Call today to learn more.


Mobilegeddon is an Opportunity for Online Business Owners


April 21st, 2015

Google’s mobile-friendly algorithm update has officially rolled out and will have several effects on online business owners. This change affects search rankings on mobile devices, search results in all languages worldwide and applies to individual pages not necessarily entire websites. “Mobilegeddon”, as it is being called, will take approximately a week before it makes it’s way to all pages in the index so it won’t have an immediate impact. That being said, business owners and webmasters need to be proactive in maintaining an evolving, long-term mobile strategy as more and more users are making everyday queries from mobile devices. Having visibility in mobile search engine results pages (SERPS) will drive sales and increase click through rates (CTR) creating a big opportunity for those in the commodity items and services industries. As the mobile device market segment continues to grow, an increase of 27.7% in smartphone purchases in 2014 over 2013, Google will adapt it’s core services to adjust to these demographic and technological trends. Creating sites that are easily accessible to your target audience through all devices will help to exceed user expectations and build long lasting relationships with your customers. Intuitive content and information design along with fast page load speeds and short navigation paths will contribute to a positive marketing experience for all users and long-term success for online businesses. WYSIWYG Marketing is ready to attack Mobilegeddon and create mobile versions of your websites, getting them up to speed on all mobile devices, so any future algorithm changes will have insignificant affects on your business. Please contact us today!

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The Whole World is Going Mobile


March 11th, 2015

The whole world is going mobile therefore, it makes sense to optimize your website for users browsing the internet on smartphones and tablets. According to Eric Schmidt, CEO of Google, 85% of Americans are never more than 3 feet from their cell phones. He also claims the mobile web is growing 8 times faster than the first wave of online internet adoption. Because of these changes in consumer shopping habits, it is imperative for businesses to optimize their current websites for mobile usage. Not only will it provide a better user experience and create brand identity, but it will help to enhance rankings on search engines like Google and Bing.

Mobile consumers are looking to make immediate decisions or take quick action when searching the internet on their smartphones so businesses need to be accessible anytime, anywhere in order to leverage this mobile internet traffic. They are looking for quick access to business information such as phone numbers, hours of operation, directions, coupons, menus and pricing. Mobile optimized websites should have easy to read content making finding answers quick, easy and user friendly. Click to call features and the ability to use QR codes found on print media are popular features of mobile sites.

Regular websites developed for desk top/laptop usage do not render properly on mobile devices so if you have not optimized for mobile users, your potential customers are likely to browse elsewhere. Implementing a mobile site is a simple and affordable process resulting in more satisfied visitors and a higher chance of converting that traffic into paying customers. WYSIWYG Marketing, a Kansas City Website Development Company can convert your current site into a mobile version leaving only one website to manage. Call us to discuss options for mobile optimization today!


WYSIWYG Marketing LLC Receives Top Honor


January 13th, 2015

WYSIWYG Marketing, LLC, established in 2011 has received top honors from the Kansas City Business Journal for the second year in a row. They landed on the list of Kansas City area top Web Development firms ranked by 2013 revenue in Web Design and Development. WYSIWYG prides themselves on their custom content management system (CMS) which allows their clients to control their own content 24 hours a day 7 days a week. The company’s personalized approach, fresh, modern designs and passion for creating websites ensures their customers convert traffic into sales. As one of Kansas City’s top SEO providers, WYSIWYG helps clients expand their web presence and bottom line revenues. When asked to comment, Ryan Jennings, President and Owner of WYSIWYG Marketing, LLC said, “WYSIWYG continues to dominate in the industrial manufacturing vertical market while experiencing growth and expanding our services in other areas. We are honored to receive this award and are looking forward to even more growth in 2015.”

 


Website Integration Benefits Industrial Companies


August 31st, 2012

WYSIWYG has recently been hired to revamp several of our Industrial clients websites.  The challenges they were experiencing were similar from company to company.  Such as:

  • They found it difficult to keep their distributors and sales reps up to date on inventory levels, correct pricing and new product announcements.
  • They were answering a high quantity of calls to discuss current and past invoices.
  • They unable to quickly provide their sales team with a detailed breakdown  of a customer’s order history before making a sales call.
  • They were frustrated that different people within their company had to operate  different systems to manage the same data.

The challenges they have overcome with our technology will provide them with the ability to communicate vast amounts of information  in real time.  Such as:  pricing, update new products and delete obsolete items, display inventory levels, past order history, invoices, managing new customers etc…  Their website will now become a central repository that will create efficiencies throughout their respective companies.


The Penguin Update


August 7th, 2012

When auditing our client’s websites and making recommendations based on the latest changes in the major search engines.  As you know, search engines base their search results on an ever-changing field of criteria, so we need to communicate those changes to you as soon as possible so we, as a team, can react quickly and take advantage.

You’ve likely been hearing a lot about Google’s latest algorithm change, the Penguin Update. As an attempt to further advance the search engine’s efficiency, the Penguin Update primarily affects those websites that have been treading shady waters, such as black hat techniques and just about any activity that is intended to trick the search engines into thinking that a site deserves to rank higher than it actually does.  One of the many benefits of the Penguin update is that directory style sites will be pushed down in the search results.  So, you will see less of the “Here’s the top 50 dentists in Kansas City” when you really just want to look at a local dentists site.  “Like the old adage, when elephants dance, it’s the grass that gets trampled”, so when Google makes these types of sweeping changes everyone needs to reassess their goals and strategies.


Advertising Doesn’t Cost, It Pays!


June 6th, 2012

This is one of  my favorite customers (Al Kelly) favorite sayings.  And it is so true!  The only thing better than effective advertising is a piece of good publicity.  Such was the case when Steve Vockrodt, with the The Kansas City Business Journal, elected to write a story about how WYSIWYG Marketing is helping Industrial Manufacturers and Distributors grow their business by leveraging the internet.

Whether it be Website Design and Development, Search Engine Optimization, Live Staffed Chat, or Email Marketing Campaigns, WYSIWYG is making a difference.  One of our customers who was quoted in the article said it best,

“We’re selling more plastic nationwide…the site has basically already paid for itself in a three month period.”  Chris Musgrave, Regal Plastic

Read the entire article here:  http://www.bizjournals.com/kansascity/print-edition/2012/04/27/wysiwyg-marketing-revamps-industrial.html

If you find your website is not driving new sales and leads please give us a ring and find out why.


Nothing Better Than a Glowing Testimonial


March 27th, 2012

There is nothing better than receiving an unsolicited ‘Atta Boy!’ from one of your customers.  Here is one we received this week from the owner of BestSellingPetSupplies.com.   They had the challenge of trying to gain visibility on the search engines in a very competitive space.  Needless to say, our efforts have translated to new customers and sales.

Hello WYSIWYG Marketing!

I wanted to take the time to write to you because it is an all too rare thing in this world when not only do you get what you pay for, but it is also a SUPERB JOB!

I had a vague understanding of SEO and what it entailed when I engaged your company to bring our fairly new website up in the rankings.  I had read a couple of the books out there by the experts, so I knew what was needed but not how to do it, nor how to find the time to do it.

We could not have been any happier when we saw the results!  Going from ZERO ranks to FIRST in several keywords and gaining an overall website page rank of “ 1 “ is simply OUTSTANDING!  Google, Yahoo, and Bing are all rating us in the top 10 for our keyword groups!

And even as small as we are, we have seen significant sales increases from new customers – which is exactly what you want from your SEO campaign!

So thanks again for all of your help, and we look forward to more months of increases as we target our next group of keywords!

-Mike