Contact by Phone: 1 (816) 759-2848 or by Email: info@wysiwygmarketing.com

Recent Blogs
BLOG

Website Integration Benefits Industrial Companies


August 31st, 2012

WYSIWYG has recently been hired to revamp several of our Industrial clients websites.  The challenges they were experiencing were similar from company to company.  Such as:

  • They found it difficult to keep their distributors and sales reps up to date on inventory levels, correct pricing and new product announcements.
  • They were answering a high quantity of calls to discuss current and past invoices.
  • They unable to quickly provide their sales team with a detailed breakdown  of a customer’s order history before making a sales call.
  • They were frustrated that different people within their company had to operate  different systems to manage the same data.

The challenges they have overcome with our technology will provide them with the ability to communicate vast amounts of information  in real time.  Such as:  pricing, update new products and delete obsolete items, display inventory levels, past order history, invoices, managing new customers etc…  Their website will now become a central repository that will create efficiencies throughout their respective companies.


The Penguin Update


August 7th, 2012

When auditing our client’s websites and making recommendations based on the latest changes in the major search engines.  As you know, search engines base their search results on an ever-changing field of criteria, so we need to communicate those changes to you as soon as possible so we, as a team, can react quickly and take advantage.

You’ve likely been hearing a lot about Google’s latest algorithm change, the Penguin Update. As an attempt to further advance the search engine’s efficiency, the Penguin Update primarily affects those websites that have been treading shady waters, such as black hat techniques and just about any activity that is intended to trick the search engines into thinking that a site deserves to rank higher than it actually does.  One of the many benefits of the Penguin update is that directory style sites will be pushed down in the search results.  So, you will see less of the “Here’s the top 50 dentists in Kansas City” when you really just want to look at a local dentists site.  “Like the old adage, when elephants dance, it’s the grass that gets trampled”, so when Google makes these types of sweeping changes everyone needs to reassess their goals and strategies.


Advertising Doesn’t Cost, It Pays!


June 6th, 2012

This is one of  my favorite customers (Al Kelly) favorite sayings.  And it is so true!  The only thing better than effective advertising is a piece of good publicity.  Such was the case when Steve Vockrodt, with the The Kansas City Business Journal, elected to write a story about how WYSIWYG Marketing is helping Industrial Manufacturers and Distributors grow their business by leveraging the internet.

Whether it be Website Design and Development, Search Engine Optimization, Live Staffed Chat, or Email Marketing Campaigns, WYSIWYG is making a difference.  One of our customers who was quoted in the article said it best,

“We’re selling more plastic nationwide…the site has basically already paid for itself in a three month period.”  Chris Musgrave, Regal Plastic

Read the entire article here:  http://www.bizjournals.com/kansascity/print-edition/2012/04/27/wysiwyg-marketing-revamps-industrial.html

If you find your website is not driving new sales and leads please give us a ring and find out why.


Nothing Better Than a Glowing Testimonial


March 27th, 2012

There is nothing better than receiving an unsolicited ‘Atta Boy!’ from one of your customers.  Here is one we received this week from the owner of BestSellingPetSupplies.com.   They had the challenge of trying to gain visibility on the search engines in a very competitive space.  Needless to say, our efforts have translated to new customers and sales.

Hello WYSIWYG Marketing!

I wanted to take the time to write to you because it is an all too rare thing in this world when not only do you get what you pay for, but it is also a SUPERB JOB!

I had a vague understanding of SEO and what it entailed when I engaged your company to bring our fairly new website up in the rankings.  I had read a couple of the books out there by the experts, so I knew what was needed but not how to do it, nor how to find the time to do it.

We could not have been any happier when we saw the results!  Going from ZERO ranks to FIRST in several keywords and gaining an overall website page rank of “ 1 “ is simply OUTSTANDING!  Google, Yahoo, and Bing are all rating us in the top 10 for our keyword groups!

And even as small as we are, we have seen significant sales increases from new customers – which is exactly what you want from your SEO campaign!

So thanks again for all of your help, and we look forward to more months of increases as we target our next group of keywords!

-Mike


WYSIWYG Expands With New Office In Colorado


March 21st, 2012

With our rapidly expanding business in Colorado, we are pleased to announce the opening of our new office in Lone Tree, a suburb of Denver.  This new office will allow us to better serve our existing customers while meeting the growing demand for our comprehensive on-line marketing strategies.

The industrial market in Denver continues to enjoy a post-recession comeback and this move positions us perfectly to work with these manufacturers and distributors to grow their business via the internet.


10,000 Pages of New Website Content in 60 Days


January 16th, 2012

We recently launched a website project for Regal Plastic in Kansas City, Mo.   Regals’ old site had only 27 pages of content and provided general, surface level, information.  There was no way for a user to submit an RFQ.

We were charged with the task to update the site so their current customers and prospects could quickly and easily  navigate through their vast offering of products and submit RFQ’s.  Nearly 10,000 pages of fresh content later, we launched the site and Regal received a small stack of new inquiries the day we went live.

The best part for our customer is we delivered the completed site in 60 days and on budget!

Up next:  Begin our SEO Campaign and install an eCommerce Solution to the site.


Dog With Fleas??


January 6th, 2012

When we sat down to name our new business we wanted it to focus on one of the distinguishing features of our company.  As we set off to build a new website we heard it over and over from our clients that they wanted the ability to control their website and quickly and easily make edits.  We could not agree more!

There are so many sites that are developed and deployed today under the guise the site will be easy to maintain going forward.  Once the site is rolled live it is only then that the proud new owner of the site realizes what they actually have:  A Content Management System that is difficult to maintain, the need to re-train themselves to perform basic updates, or, worse of all, pay the developer to make the changes for them.

WYSIWYG is a programmers acronym that stands for What You See Is What You Get.  It refers to the ability for the administrator of a website to quickly and easily make changes in their Content Management System (CMS) and publish those changes to their website.  Whether it is changing a single image or updating pricing on thousands of products, our proprietary CMS allows the user to make those changes and roll them live within minutes.

Is your CMS everything is was cracked up to or were you sold a dog with fleas?


We’ve Moved!


January 5th, 2012

WYSIWYG Marketing is pleased to announce the opening of our new office in Waldo.  Ryan Jennings, Founder, says “We felt it necessary to be more centrally located to our Kansas City customer base.  As a company, we have built a reputation for being a  high touch, quick response website development company and our new office allows us to do just that.”

One of WYSIWYG’s core values is the Golden Rule.  To interact with our customers in the same way we would hope to be  treated.   This credo has paid off.  Over the past year WYSIWYG has added 3 new SEO Associates, 4 new Web Application Developers, and 2 new Graphic Designers.  To this point, Jennings adds, “Business can get complicated, but if we stick to this core belief of treating others with honesty and respect we are confident the results will come.”


Web Based Project Management & Team Collaboration


May 5th, 2011

WYSIWYG Marketing Chooses “OpenAtrium”

With a growing project load, WYSIWYG had a direct need for a project task management system.  After researching many available solutions we decided to implement OpenAtrium which is an online open source team collaboration tool.

After utilizing OpenAtrium for about a week we have already enjoyed benefits of the CaseTracker functionality.  CaseTracker allows you to setup new projects, assign team member groups, allocated permissions and finally utilize the CaseTracker functionality for project task management.  As a project management tool OpenAtrium has eliminated the need for redundant status email and correspondence.  The commenting system has immediate email notifications allowing the project web development team to be notified of any new project modifications or fixes needed.

WYSIWYG Marketing, a local leader in Kansas City Web Development,  is also researching utilizing OpenAtrium for an Intranet platform to be offered as a service to its current and prospective clients.

I am very excited about OpenAtrium.  Having only utilized the system for a short time-period I am eager to write a follow-up review with any additional feedback.


What You Need to Know Now – SEO Glossary


February 8th, 2011

503

Most of you probably know what a 404 code is. SEO pros use 301 redirects as well. What is a 503 though? It’s a code telling the Google bot that a site is temporarily unavailable and not broken for good.​ You need it when performing site maintenance resulting in downtime.​ See:

http://googlewebmastercentral.blogspot.com/2011/01/how-to-deal-with-planned-site-downtime.html


A/B Testing

The process of comparing two (or more) versions of a page to find out the best performing one, i.e. the one that is yielding the highest conversion rate.​ See:

http://www.seoptimise.com/blog/2010/07/30-multivariate-ab-split-testing-tools-tutorials-resources.html


Advanced segment​s

Advanced segments allow you to show only particular parts of your site’s traffic in a Google Analytics report. You can customize and save them to return to the same report again. If you are serious about SEO, you use them all the time.​ A common advanced segment is social media traffic, for instance.​ See:

http://analytics.blogspot.com/2009/02/urban-apparel-and-advanced-segments.html

http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html


Citation

Citation is the equivalent of a link for local SEO, but of course it’s not really the same as a link. It’s more a mention and a link on a site that is relevant for the Google Places algorithm. In a way, citations are even harder to get than links, as only a select few sites get counted for citations.​ See:

http://www.davidmihm.com/blog/general-marketing/local-seo-citation-is-new-link/

http://www.sitevisibility.co.uk/blog/2010/03/31/creating-a-citation-plan-to-rank-higher-in-google-local-listings/


Content farm

A content farm is a site, often a huge one, that produces large amounts of keyword laden, low quality content to flood​ the search engines. Blekko and Google consider them to be almost as bad as webspam.​ See:

http://www.seo-theory.com/2011/01/21/what-is-a-content-farm/

Via @mmhemani


Content marketing

Content marketing is a new term describing all the means to promote your site online, be it text, images, video or other “rich media”. Content marketing replaces, to some extent, simple copywriting.​ See:

http://www.copyblogger.com/content-marketing-copywriting/


CRO

Conversion Rate Optimization, or CRO for short, is sometimes referred to as conversion optimization, and is the art and science of streamlining traffic once it reaches your site. In other words, it’s a set of techniques to make the user do what you want them to do on your site, e.g. clicking ads, subscribing, buying.​ See:

http://www.smartinsights.com/conversion-optimization/conversion-rate-optimisation/


Deep link ratio

Any site with a natural link profile has at least some links leading to its content that is not the homepage itself. Back in the days, overzealous SEO practicioners would build hundreds or thousands of links to a website’s homepage, leading to a very low deep link ratio and thus being obviously “over optimized”.​ See:

http://www.stateofsearch.com/deep-link-ratio-backlink-profile-natural/


Editorial link​s

Editorial links are not links in the editorial but links set by site owners, bloggers or content creators within a text itself. Also, editorial links are mostly natural in that they are given ​voluntarily (in contrast to paid links). While many people talk about paid links even years after they have been discounted by Google, most SEO pundits still rarely use the term ‘editorial links’.​ See:

http://www.stonetemple.com/blog/?p=196


Internal link hub

An internal link hub is a very important page on your site which has collected many inbound links from other sites, and thus can have a big impact on the overall distribution of your site’s authority.​ See:

http://www.wolf-howl.com/seo/link-hub/


Intelligent content

The definition of intelligent content is not one you can summarize in one sentence I’m afraid. Intelligent content has many characteristics, like being available in many formats, on many platforms​ and readable on different devices.​ See:

http://thecontentwrangler.com/2011/01/17/what-is-intelligent-content/


Jaamit

A jaamit is a very strong link, a human bond ​that results in a link on a website. A ​jaamit is a link that outlasts the link building efforts or even the link builder. A jaamit link reflects trust, friendship, mutual respect and ​overall appreciation.​

http://seo2.0.onreact.com/how-to-build-links-like-jaamit


LDA

As far as I understand, LDA or “Latent Dirichlet Allocation” refers to the way a search engine might analyze word combinations or context on a page. Example: a page about the sky would also contain the words “blue”, “limit”, “high”, “reaching”, “scraper”. So Google might expect these terms to appear, while on a low quality page they wouldn’t.​ I’d be glad to find a better definition somewhere though.​ See:

http://www.seomoz.org/blog/lda-is-onpage-optimization-the-seo-secret


Link decay

Link decay is the process of a link losing its value over time.​ See:

http://searchnewscentral.com/2010112997/Link-Building/how-link-decay-can-cause-cavities-in-your-link-profile.html


Link equity

Link equity​ is like the link budget you have on a site and the way you spend it. Do you waste it on linking to the wrong places or in the wrong way? See:

http://www.seodesignsolutions.com/blog/search-engine-optimization/spending-link-equity-wisely/


Micro conversion​s

While conversions ofter refer to major goals a website can have, micro-conversions can reflect any goals you choose to measure user engagement with your site – something like a lead, a sale or at least a subscription. A time on site of more than 5 minutes could be a micro-conversion, or a ​third returning visit.​ See:

http://www.kaushik.net/avinash/2008/03/excellent-analytics-tip-13-measure-macro-and-micro-conversions.html


Microformats

Microformats is a term describing a set of standards to annotate web sites in order to make them machine readable. For instance, you can tell search engines what an address is using a microformat.​ See:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146897

Via ​@leeodden

http://searchmarketingwisdom.com/2010/10/microformat-reference-guide-for-seo-and-developers/


Natural links

Natural links are links by people whom you haven’t asked for a link. If somebody decides to link to you out of the blue without being asked to do so, the link is natural.​ See:

http://www.wolf-howl.com/seo/natural-link-building-future/


QDF

QDF stands for the Query Deserves Freshness algorithm by Google, which determines the ranking for newly important queries​. Breaking news is a good example. In many cases, a blog or news site can outrank old authority sites for a keyphrase because the QDF algo determines that they are the most current source on that subject at that moment.​ See:

http://www.conversationmarketing.com/2010/05/agile-seo-using-qdf.htm

http://www.orangesoda.com/blog/does-your-query-deserve-freshness/


QR Code

A QR code is used to enable mobile phones to read symbols from print material. They are real life links or additional data.​ See:

http://searchengineland.com/what-is-a-qr-code-and-why-do-you-need-one-27588


Relevant links

Relevant links are – in theory​ – links which have a topical connection to your site, e.g. a link from a travel site to a hotel. While the concept of relevant links is controversial in the SEO industry, it’s important to know that some links are more relevant than others.​ See:

http://seo.site-reference.com/traits-healthy-link-profile-link-relevancy/


Rich snippets

Rich snippets are ​based on the RDF format or microformats mentioned above. They are machine readable codes and provide additional information​ that is displayed in Google search results.​ See:

http://www.holisticsearch.co.uk/2010/01/24/seo-and-rich-snippets-crucial-to-your-2010-armoury/


Sales funnel

While the idea of a sales funnel is not new, it has entered the SEO arena quite recently. The sales funnel can be tracked and influenced on websites.​ I can’t explain it in one sentence though; you have to see it to understand the idea/metaphor.​ See:

http://www.mindtools.com/pages/article/newLDR_94.htm

http://searchengineland.com/attribution-alchemy-mining-your-sales-funnel-18721


Semantic

Semantic means “dealing with meaning”. Semantic search and SEO has been around for a while but it’s still nascent. Bing uses some semantic technologies from the semantic search engine Powerset​ which it acquired.​ Google, in contrast, doesn’t understand the meaning of a web document yet. It just analyzes the keywords contained in it.​ A semantic search engine can, for example, distinguish between spears and Britney Spears, while one that doesn’t will offer you both results.​ See:

http://seo2.0.onreact.com/semantic-seo-your-website-is-a-goldmine-with-on-site-seo-20


Shopping cart abandonment rate

You probably know the bounce rate – that is, the percentage of users leaving your site after landing on it without performing any other action on it beyond clicking an external link. On e-commerce site the SCAR leaves scars on your revenue as it’s the percentage of customers who have left in the middle of the shopping or checkout process.​ See:

http://www.pinnycohen.com/2008/12/29/marketing-wisdom/shopping-cart-abandonment/


Slashtag

A slashtag is a customized vertical or niche search engine on Blekko.​ See:

http://www.seoptimise.com/blog/2010/11/a-slashers-guide-to-blekko-the-most-advanced-search-engine-ever-created.html


Social CRM

Social CRM refers to customer relationship management before they are customers or forging relationships beyond CRM. It uses social media for that purpose.​ See:

http://hkotadia.com/archives/2157

http://www.smartinsights.com/blog/digital-marketing-strategy/social-crm-strategy/


User testing

User testing is a form of usability and website testing​ where you actually invite real users to test your site and watch/record what they are doing and where they fail. You improve the site based on these user testing findings.​ See:

http://www.useit.com/alertbox/20030825.html


UX

Usability is not UX/User Experience (Design); it goes beyond it. It encompasses making the user want to use something for instance. A good example is the iPhone. While many phones might be usable, the iPhone is also desirable in the UX sense.​ See:

http://uxmyths.com/post/1533970267/myth-27-ux-design-is-about-usability

Wonder wheel

The Google wonder wheel is an excellent Google search tool which allows you to overview keyword clusters which are related to a particular query. It has been around for almost two years now, but many people still don’t use or even know it.​ See:

http://blogoscoped.com/archive/2009-03-24-n84.html