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Recent Blogs

Discover KC Web Development That Is Impressive And Affordable

July 21st, 2015

Virtually everyone today with a business requires some type of web presence or website to remain competitive and viable as a business.  The general consensus is that television advertising and newspaper advertising no longer produce the desired results for businesses. That is why transitioning over to a web presence with a quality website that is professionally designed and then implementing the unique strategies associated with Internet marketing can result in impressive results for today’s businesses.

Easy To Understand

Manufacturing plants, industrial plants, retail outlets as well as home-contractors and a wide range of other business owners must leverage today’s modern Internet in order to keep a business thriving. Working with an experienced and professional KC web development firm is typically the best way to ensure that a company has a website that will produce results. This includes making certain that a website’s navigation is easy to use, intuitive and easy to understand. Visitors to a website must be able to understand and navigate a site quickly and effectively in order to find the information that they are searching for at that moment.

Clean And Simple In Design

If a website lacks in terms of navigation functionality the end result is lost online visitors, and ultimately lost revenue. It is also vital to ensure that a website is clean, crisp and well designed from an aesthetic or artistic perspective. This includes making certain that a site is not overcrowded with too much information or to many images. Today’s modern websites are clean and simple in design. This makes it easy and convenient for visitors to understand a website and to find what they are looking for while on a particular site.

Simply Not An Option

Getting these simple aspects of web design right from the very beginning and working with a dedicated team of professional web designers in Kansas City is a smart way to leverage the Internet. Businesses that operate on close margins and that are looking for ways to increase their customer base must take advantage of a quality web presence. Being online is simply not an option today and is required by any business that has long-term success goals. Contact WYSIWYG marketing for innovative, unique and responsive KC Web development that is intended to produce excellent results for almost any type of business with lofty online goals.

Finding The Best Kansas City Web Design Company

July 13th, 2015

Finding a quality web design company in Kansas City can be as simple as talking with other people and businesses that have used a particular company in the past. Typically speaking, word-of-mouth recommendations are sometimes the best way to find quality web services companies that produce quality results at affordable prices. Getting it right when it comes to web design can make all the difference for businesses large and small that are wishing to achieve remarkable success on the Internet. Accepting second-best in this regard can sometimes cost companies money.

Keeping Design Simple

Those in search of a good web design company should know that a well designed website will include some essential basics. This would be such items as easy-to-understand and easy-to-use navigation. Complex or confusing navigation elements in a website can cause visitors to vacate a site and move on to the next option. A good website designer with experience will create a website that is incredibly easy to use and intuitive to navigate. Making visitors online feel comfortable and keeping web design simple and straightforward can make all the difference. Equally important is to ensure that a website is not over-cluttered.

Short Attention Span

This includes making good use of blank white space. Sometimes the best way to get the most out of website design is to simply include generous amounts of plain white space throughout its design. Modern websites feature large bold text and easy to understand wording. Because those surfing the Internet generally have a short attention span it is essential to get the point across in a clear and succinct way as quickly as possible. Keeping visitors on a site longer can actually have an impact on overall search engine ranking. This is simply due to the fact that search engine algorithms measure how long visitors stay on a particular website.

Popular Choices

This is another reason why it is so important to create a website that will keep visitors tuned-in or plugged-in as long as possible. In short, a well designed website that attracts and retains visitors will be rewarded by better search engine ranking. Consider these simple ideas when looking for a Kansas City web design company. While businesses have many choices in this regard, WYSIWYG Marketing has quickly become one of the most popular choices among those with industrial websites and manufacturing websites throughout the greater Kansas City area. Contact WYSIWYG Marketing today to learn more.

Discover KC E-Commerce That Gets Results

July 13th, 2015

E-commerce has grown and evolved in recent years to become one of the most important channels for businesses large and small alike. In fact, with the advent e-commerce it is easier today than ever before to start a business, develop a business, grow a business and succeed over the long term. Because technology is constantly changing and evolving it is also important to keep abreast of the latest advances in e-commerce. For example, one aspect of e-commerce that is quickly changing is that of integrating mobile services. E-commerce is actually becoming something known as M-commerce.

Mobile Commerce Technology

In short, M-commerce is e-commerce for mobile applications. It is a paradigm shift of sorts where a growing number of people are migrating away from desktop and laptop computers onto mobile devices to conduct business and make purchases. Because this is indeed the case a growing number of businesses are shifting their attention to mobile commerce technology such as mobile applications. As this trend continues to accelerate mobile commerce will become a multibillion-dollar sector that businesses simply cannot ignore. As in the early days of the Internet those that were first to market typically enjoyed the greatest level of success.

Wave Of The Future

This is equally true when it comes to M-commerce. Businesses that seize the opportunity to take full advantage of all the mobile commerce has to offer will likely stay more competitive, more profitable and enjoy greater levels of success. Mobile connectivity is certainly the wave of the future. Whether it is mobile enterprise applications for the medical industry for the construction industry or mobile advertising opportunities, the possibilities are endless when it comes to taking full advantage of the mobile marketplace. Contact WYSIWYG Marketing today for the best in KC e-commerce solutions.

Businesses Today Must Choose The Right Kansas City Web Company

June 25th, 2015

Today businesses of all sizes have more choices than ever before when it comes to Kansas City web companies. In fact, the web company competition on a national scale has become quite fierce in recent years. This is likely do to the fact that a growing number of businesses are discovering that having an online or digital presence is no longer an option. Traditional advertising like television and newspaper simply does not make the grade anymore. This is especially true with regard to gaining new customers and clients. From doctors to home service providers and ecommerce online stores, there is a tremendous demand for good Internet marketing. That is why it is worth the time and effort to find a reliable and dependable web-services company.

Essential To Fully Leverage The Internet

As a matter of fact, the choice a business makes in this regard could have a big impact on how successful any online marketing campaign actually becomes. Following good practices and implementing good digital exposure strategies will ultimately result in a business enjoying more traffic, which then leads to a greater number of conversions and as a result better long-term profitability. Because businesses small and large alike are operating on ever-more narrow profit margins it is essential for companies to fully leverage the Internet and all that it makes possible. Owners of industrial and manufacturing companies should never underestimate the importance of aligning with the right web organization in Kansas City.

Written With The Client Website In Mind

Achieving excellent results online requires having several key aspects of the Internet marketing equation right from the very beginning. For example, quality content is without question one of the most vital elements of reaching a target audience online. Written web content must be original and never copied. In addition, the content added to a website, whether as a blog, article or anything else must be relevant. Search engine algorithms are genuine experts at detecting good content that is relevant. Working with an experienced online marketing firm is the best way to know for sure that the content being used is written with the client’s website in mind. It ensures that the content is meaningful, useful and relevant. When content is engaging and informative a website is rewarded with better search ranking.

Industry Specific Words

Another vital part of the Internet marketing equation is that of good linking. In the old days it was easy for anyone to link anywhere to gain a clear online advantage. Those days are long gone and now linking must be careful, cautious and deliberate. This typically means that quality is far more important than quantity. Links must be surrounded by relevant industry specific words and phrases and must be on related sites. Links should not be on unrelated sites or low quality websites. The search engines view poor quality links as those that are in a bad neighborhood. In short, stay out of bad neighborhoods with your links and stick with only high-grade links to get the best out of any Internet marketing campaign, regardless of how challenging it is to acquire those links. Contact WYSIWYG Marketing today for a Kansas City web company with a proven reputation.

Not All Kansas City Web Marketing Companies Are The Same

June 2nd, 2015

Industrial plants, manufacturing companies, retail outlets and other types of businesses have many choices today when it comes to Kansas City web marketing companies. With the growth of online commerce, mobile conductivity and even mobile commerce poised to grow exponentially, businesses are turning to experienced Internet marketing firms for guidance and assistance in getting the most out of today’s digital online marketplace. Perhaps most important of all is in working with an experienced and knowledgeable team of professional Internet marketers.

Car Dealerships And Home Contractors

Businesses should choose carefully in this regard to ensure the greatest level of success when developing an online marketing strategy. Web marketers that understand optimized content, social media interaction and properly deployed websites have much to offer businesses in the greater Kansas City area. From machine shops to car dealerships and home contractors as well as medical professionals and those in the legal profession, quality Internet marketing is essential and necessary today. Ultimately, building a brand in an Internet-based world requires the expertise and knowledge of a team of Internet marketing professionals.

Getting Noticed Online

While business owners throughout Kansas City have many choices in this regard, one company has stood the test of time and outpaced the competition year after year. WYSIWYG Marketing is a proven leader in full-service Internet marketing. The company exhibits an unwavering commitment to quality performance for clients. By developing carefully detailed and smartly outlined strategies, WYSIWYG Marketing can help businesses make the best choices as a way to get noticed online. Leaders in industry and manufacturing as well as other types of businesses throughout Kansas City trust WYSIWYG Marketing.

Smartly Planned Website

Today’s modern businesses demand and expect the best in Internet-based marketing services. This is especially true with regard to creating intuitive and easy to navigate websites. A good website lays the very foundation upon which all Internet marketing will be based. Without a well established and smartly planned website, few companies can move forward with building a strong and powerful online digital presence. In fact, it is known throughout the industry that a company website has literally seconds to attract the interest of an online visitor or run the risk of losing that visit permanently. That is why a carefully planned website that is attractive, interesting, engaging and easy to use is so essential.

Two-Way Channel Of Communication

In addition, formulating a good social media game plan is a key component of any total marketing strategy online. Social media is powerful and can make the difference in how a business is perceived online. In short, social media provides a two-way channel of communication between online visitors and those loyal to a brand and the company itself. Further, social media can help a product, service or company go viral in an amazingly short period of time. Even cleverly engaging videos can go viral when combined with social media. Contact WYSIWYG Marketing today for a Kansas City web marketing company that can genuinely make a difference online for your business.

Kansas City Industrial Web Marketing For Improved Digital Exposure

May 26th, 2015

Most would agree that Internet marketing has changed and evolved over the years. This is especially true with regard to industrial web marketing services in Kansas City. Industrial plants, those with large manufacturing operations and virtually any other type of business that requires improved digital exposure are discovering the importance of better brand awareness through targeted online marketing. Producing genuinely outstanding Internet marketing results for today’s modern industrial and manufacturing businesses requires adhering to a few basic web-marketing principles.

Concise And Relevant Content

For example, having an intuitive, easy to navigate and easy to use website is one of the most basic and most important elements of good online digital presence performance. Making it easy for customers to access the industrial parts or manufacturing components that they require can improve overall online sales and productivity. In addition to having a user-friendly website it is also important for those in industry and manufacturing to populate their website with clear, concise and relevant content. In today’s modern online world nothing replaces genuinely valuable written content. In many instances a large volume of this type of content can be incorporated into a company’s blog presence.

Better Overall Digital Exposure

In addition, proper keyword identification and implementation can advance the goals and objectives of those in industry or manufacturing. When overall industry terms, keywords and phrases are researched and correctly integrated into online content the end result can be quite astounding for businesses. Improved ranking with the major search engines and better overall digital exposure results in greater traffic, better conversions and better overall bottom line financial performance. Equally important is to make good use of social media and other similar branding strategies. Those in the industrial and in the manufacturing business really do stand to gain considerably from all that the modern Internet has to offer.

Industrial-Focused Internet Marketing

Clients searching for Kansas City web marketing in the industrial and manufacturing sector have consistently turned to one company for branding, digital presence and online marketing needs. Businesses throughout the greater Kansas City Metropolitan area and the surrounding communities trust WYSIWYG Marketing for unique and innovative email marketing, e-commerce solutions, optimization services, web design, social media marketing and PPC campaigns. With a strong focus on Internet marketing for industry, WYSIWYG is a company with a proven track record in Kansas City industrial web marketing strategies. Call today to learn more.

Mobilegeddon is an Opportunity for Online Business Owners

April 21st, 2015

Google’s mobile-friendly algorithm update has officially rolled out and will have several effects on online business owners. This change affects search rankings on mobile devices, search results in all languages worldwide and applies to individual pages not necessarily entire websites. “Mobilegeddon”, as it is being called, will take approximately a week before it makes it’s way to all pages in the index so it won’t have an immediate impact. That being said, business owners and webmasters need to be proactive in maintaining an evolving, long-term mobile strategy as more and more users are making everyday queries from mobile devices. Having visibility in mobile search engine results pages (SERPS) will drive sales and increase click through rates (CTR) creating a big opportunity for those in the commodity items and services industries. As the mobile device market segment continues to grow, an increase of 27.7% in smartphone purchases in 2014 over 2013, Google will adapt it’s core services to adjust to these demographic and technological trends. Creating sites that are easily accessible to your target audience through all devices will help to exceed user expectations and build long lasting relationships with your customers. Intuitive content and information design along with fast page load speeds and short navigation paths will contribute to a positive marketing experience for all users and long-term success for online businesses. WYSIWYG Marketing is ready to attack Mobilegeddon and create mobile versions of your websites, getting them up to speed on all mobile devices, so any future algorithm changes will have insignificant affects on your business. Please contact us today!


The Whole World is Going Mobile

March 11th, 2015

The whole world is going mobile therefore, it makes sense to optimize your website for users browsing the internet on smartphones and tablets. According to Eric Schmidt, CEO of Google, 85% of Americans are never more than 3 feet from their cell phones. He also claims the mobile web is growing 8 times faster than the first wave of online internet adoption. Because of these changes in consumer shopping habits, it is imperative for businesses to optimize their current websites for mobile usage. Not only will it provide a better user experience and create brand identity, but it will help to enhance rankings on search engines like Google and Bing.

Mobile consumers are looking to make immediate decisions or take quick action when searching the internet on their smartphones so businesses need to be accessible anytime, anywhere in order to leverage this mobile internet traffic. They are looking for quick access to business information such as phone numbers, hours of operation, directions, coupons, menus and pricing. Mobile optimized websites should have easy to read content making finding answers quick, easy and user friendly. Click to call features and the ability to use QR codes found on print media are popular features of mobile sites.

Regular websites developed for desk top/laptop usage do not render properly on mobile devices so if you have not optimized for mobile users, your potential customers are likely to browse elsewhere. Implementing a mobile site is a simple and affordable process resulting in more satisfied visitors and a higher chance of converting that traffic into paying customers. WYSIWYG Marketing, a Kansas City Website Development Company can convert your current site into a mobile version leaving only one website to manage. Call us to discuss options for mobile optimization today!

WYSIWYG Marketing LLC Receives Top Honor

January 13th, 2015

WYSIWYG Marketing, LLC, established in 2011 has received top honors from the Kansas City Business Journal for the second year in a row. They landed on the list of Kansas City area top Web Development firms ranked by 2013 revenue in Web Design and Development. WYSIWYG prides themselves on their custom content management system (CMS) which allows their clients to control their own content 24 hours a day 7 days a week. The company’s personalized approach, fresh, modern designs and passion for creating websites ensures their customers convert traffic into sales. As one of Kansas City’s top SEO providers, WYSIWYG helps clients expand their web presence and bottom line revenues. When asked to comment, Ryan Jennings, President and Owner of WYSIWYG Marketing, LLC said, “WYSIWYG continues to dominate in the industrial manufacturing vertical market while experiencing growth and expanding our services in other areas. We are honored to receive this award and are looking forward to even more growth in 2015.”


Website Integration Benefits Industrial Companies

August 31st, 2012

WYSIWYG has recently been hired to revamp several of our Industrial clients websites.  The challenges they were experiencing were similar from company to company.  Such as:

  • They found it difficult to keep their distributors and sales reps up to date on inventory levels, correct pricing and new product announcements.
  • They were answering a high quantity of calls to discuss current and past invoices.
  • They unable to quickly provide their sales team with a detailed breakdown  of a customer’s order history before making a sales call.
  • They were frustrated that different people within their company had to operate  different systems to manage the same data.

The challenges they have overcome with our technology will provide them with the ability to communicate vast amounts of information  in real time.  Such as:  pricing, update new products and delete obsolete items, display inventory levels, past order history, invoices, managing new customers etc…  Their website will now become a central repository that will create efficiencies throughout their respective companies.