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Mobilegeddon is an Opportunity for Online Business Owners


April 21st, 2015

Google’s mobile-friendly algorithm update has officially rolled out and will have several effects on online business owners. This change affects search rankings on mobile devices, search results in all languages worldwide and applies to individual pages not necessarily entire websites. “Mobilegeddon”, as it is being called, will take approximately a week before it makes it’s way to all pages in the index so it won’t have an immediate impact. That being said, business owners and webmasters need to be proactive in maintaining an evolving, long-term mobile strategy as more and more users are making everyday queries from mobile devices. Having visibility in mobile search engine results pages (SERPS) will drive sales and increase click through rates (CTR) creating a big opportunity for those in the commodity items and services industries. As the mobile device market segment continues to grow, an increase of 27.7% in smartphone purchases in 2014 over 2013, Google will adapt it’s core services to adjust to these demographic and technological trends. Creating sites that are easily accessible to your target audience through all devices will help to exceed user expectations and build long lasting relationships with your customers. Intuitive content and information design along with fast page load speeds and short navigation paths will contribute to a positive marketing experience for all users and long-term success for online businesses. WYSIWYG Marketing is ready to attack Mobilegeddon and create mobile versions of your websites, getting them up to speed on all mobile devices, so any future algorithm changes will have insignificant affects on your business. Please contact us today!

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The Whole World is Going Mobile


March 11th, 2015

The whole world is going mobile therefore, it makes sense to optimize your website for users browsing the internet on smartphones and tablets. According to Eric Schmidt, CEO of Google, 85% of Americans are never more than 3 feet from their cell phones. He also claims the mobile web is growing 8 times faster than the first wave of online internet adoption. Because of these changes in consumer shopping habits, it is imperative for businesses to optimize their current websites for mobile usage. Not only will it provide a better user experience and create brand identity, but it will help to enhance rankings on search engines like Google and Bing.

Mobile consumers are looking to make immediate decisions or take quick action when searching the internet on their smartphones so businesses need to be accessible anytime, anywhere in order to leverage this mobile internet traffic. They are looking for quick access to business information such as phone numbers, hours of operation, directions, coupons, menus and pricing. Mobile optimized websites should have easy to read content making finding answers quick, easy and user friendly. Click to call features and the ability to use QR codes found on print media are popular features of mobile sites.

Regular websites developed for desk top/laptop usage do not render properly on mobile devices so if you have not optimized for mobile users, your potential customers are likely to browse elsewhere. Implementing a mobile site is a simple and affordable process resulting in more satisfied visitors and a higher chance of converting that traffic into paying customers. WYSIWYG Marketing, a Kansas City Website Development Company can convert your current site into a mobile version leaving only one website to manage. Call us to discuss options for mobile optimization today!


WYSIWYG Marketing LLC Receives Top Honor


January 13th, 2015

WYSIWYG Marketing, LLC, established in 2011 has received top honors from the Kansas City Business Journal for the second year in a row. They landed on the list of Kansas City area top Web Development firms ranked by 2013 revenue in Web Design and Development. WYSIWYG prides themselves on their custom content management system (CMS) which allows their clients to control their own content 24 hours a day 7 days a week. The company’s personalized approach, fresh, modern designs and passion for creating websites ensures their customers convert traffic into sales. As one of Kansas City’s top SEO providers, WYSIWYG helps clients expand their web presence and bottom line revenues. When asked to comment, Ryan Jennings, President and Owner of WYSIWYG Marketing, LLC said, “WYSIWYG continues to dominate in the industrial manufacturing vertical market while experiencing growth and expanding our services in other areas. We are honored to receive this award and are looking forward to even more growth in 2015.”

 


Website Integration Benefits Industrial Companies


August 31st, 2012

WYSIWYG has recently been hired to revamp several of our Industrial clients websites.  The challenges they were experiencing were similar from company to company.  Such as:

  • They found it difficult to keep their distributors and sales reps up to date on inventory levels, correct pricing and new product announcements.
  • They were answering a high quantity of calls to discuss current and past invoices.
  • They unable to quickly provide their sales team with a detailed breakdown  of a customer’s order history before making a sales call.
  • They were frustrated that different people within their company had to operate  different systems to manage the same data.

The challenges they have overcome with our technology will provide them with the ability to communicate vast amounts of information  in real time.  Such as:  pricing, update new products and delete obsolete items, display inventory levels, past order history, invoices, managing new customers etc…  Their website will now become a central repository that will create efficiencies throughout their respective companies.


The Penguin Update


August 7th, 2012

When auditing our client’s websites and making recommendations based on the latest changes in the major search engines.  As you know, search engines base their search results on an ever-changing field of criteria, so we need to communicate those changes to you as soon as possible so we, as a team, can react quickly and take advantage.

You’ve likely been hearing a lot about Google’s latest algorithm change, the Penguin Update. As an attempt to further advance the search engine’s efficiency, the Penguin Update primarily affects those websites that have been treading shady waters, such as black hat techniques and just about any activity that is intended to trick the search engines into thinking that a site deserves to rank higher than it actually does.  One of the many benefits of the Penguin update is that directory style sites will be pushed down in the search results.  So, you will see less of the “Here’s the top 50 dentists in Kansas City” when you really just want to look at a local dentists site.  “Like the old adage, when elephants dance, it’s the grass that gets trampled”, so when Google makes these types of sweeping changes everyone needs to reassess their goals and strategies.


Advertising Doesn’t Cost, It Pays!


June 6th, 2012

This is one of  my favorite customers (Al Kelly) favorite sayings.  And it is so true!  The only thing better than effective advertising is a piece of good publicity.  Such was the case when Steve Vockrodt, with the The Kansas City Business Journal, elected to write a story about how WYSIWYG Marketing is helping Industrial Manufacturers and Distributors grow their business by leveraging the internet.

Whether it be Website Design and Development, Search Engine Optimization, Live Staffed Chat, or Email Marketing Campaigns, WYSIWYG is making a difference.  One of our customers who was quoted in the article said it best,

“We’re selling more plastic nationwide…the site has basically already paid for itself in a three month period.”  Chris Musgrave, Regal Plastic

Read the entire article here:  http://www.bizjournals.com/kansascity/print-edition/2012/04/27/wysiwyg-marketing-revamps-industrial.html

If you find your website is not driving new sales and leads please give us a ring and find out why.


Nothing Better Than a Glowing Testimonial


March 27th, 2012

There is nothing better than receiving an unsolicited ‘Atta Boy!’ from one of your customers.  Here is one we received this week from the owner of BestSellingPetSupplies.com.   They had the challenge of trying to gain visibility on the search engines in a very competitive space.  Needless to say, our efforts have translated to new customers and sales.

Hello WYSIWYG Marketing!

I wanted to take the time to write to you because it is an all too rare thing in this world when not only do you get what you pay for, but it is also a SUPERB JOB!

I had a vague understanding of SEO and what it entailed when I engaged your company to bring our fairly new website up in the rankings.  I had read a couple of the books out there by the experts, so I knew what was needed but not how to do it, nor how to find the time to do it.

We could not have been any happier when we saw the results!  Going from ZERO ranks to FIRST in several keywords and gaining an overall website page rank of “ 1 “ is simply OUTSTANDING!  Google, Yahoo, and Bing are all rating us in the top 10 for our keyword groups!

And even as small as we are, we have seen significant sales increases from new customers – which is exactly what you want from your SEO campaign!

So thanks again for all of your help, and we look forward to more months of increases as we target our next group of keywords!

-Mike


WYSIWYG Expands With New Office In Colorado


March 21st, 2012

With our rapidly expanding business in Colorado, we are pleased to announce the opening of our new office in Lone Tree, a suburb of Denver.  This new office will allow us to better serve our existing customers while meeting the growing demand for our comprehensive on-line marketing strategies.

The industrial market in Denver continues to enjoy a post-recession comeback and this move positions us perfectly to work with these manufacturers and distributors to grow their business via the internet.


10,000 Pages of New Website Content in 60 Days


January 16th, 2012

We recently launched a website project for Regal Plastic in Kansas City, Mo.   Regals’ old site had only 27 pages of content and provided general, surface level, information.  There was no way for a user to submit an RFQ.

We were charged with the task to update the site so their current customers and prospects could quickly and easily  navigate through their vast offering of products and submit RFQ’s.  Nearly 10,000 pages of fresh content later, we launched the site and Regal received a small stack of new inquiries the day we went live.

The best part for our customer is we delivered the completed site in 60 days and on budget!

Up next:  Begin our SEO Campaign and install an eCommerce Solution to the site.


Dog With Fleas??


January 6th, 2012

When we sat down to name our new business we wanted it to focus on one of the distinguishing features of our company.  As we set off to build a new website we heard it over and over from our clients that they wanted the ability to control their website and quickly and easily make edits.  We could not agree more!

There are so many sites that are developed and deployed today under the guise the site will be easy to maintain going forward.  Once the site is rolled live it is only then that the proud new owner of the site realizes what they actually have:  A Content Management System that is difficult to maintain, the need to re-train themselves to perform basic updates, or, worse of all, pay the developer to make the changes for them.

WYSIWYG is a programmers acronym that stands for What You See Is What You Get.  It refers to the ability for the administrator of a website to quickly and easily make changes in their Content Management System (CMS) and publish those changes to their website.  Whether it is changing a single image or updating pricing on thousands of products, our proprietary CMS allows the user to make those changes and roll them live within minutes.

Is your CMS everything is was cracked up to or were you sold a dog with fleas?