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Mobile Optimized Vs. Responsive Website Mobile Optimized Websites


August 24th, 2015

Today more than ever before businesses and individuals wishing to gain an online presence must take into account the importance of mobile optimization. However, there are different levels of mobile optimization that should be considered when commissioning the design, development and deployment of a modern website. For example, a fully mobile optimized website will typically be best viewed on some type of mobile device. Conversely, a responsive website that is mobile optimized will be more versatile and more easily viewed across a full range of modern Internet enabled devices. Knowing the difference can have an impact on total online traffic volume and overall visitor conversions.

Cycle Between Different Devices At Different Times

While there are some instances where a site will be specifically optimized only for mobile there are typically more instances where a responsive website is the best option. This is simply due to the fact that those searching the Internet today will typically cycle between different devices at different times. So for example, someone may do a mobile search for a particular product, service or business while traveling outside the home. At a later time this same individual may wish to access the same site at home on a tablet, laptop or desktop. A responsive website would be best suited for this type of scenario. Responsiveness simply means that a website will morph and change to fit the screen of any electronic device so that it is easily readable and easy to navigate.

Continue To Innovate And Customize

It is also important to consider that with a growing number of mobile applications making their way into the mainstream that more people than ever before are accessing information and data strictly via a mobile device. Because this is indeed the case some developers are designing strictly mobile style websites. As the lines continue to blur between mobile optimized websites and responsive websites, developers will likely continue to innovate and customize so that information and data can be accessed on any device at any time and under any condition. This is an absolute necessity as the Internet continues to evolve and change.

Inherently And Typically Seen In Mobile Optimized Websites

As an interesting note, many website symbols and design styles that are inherently and typically seen in mobile optimized websites are making their way into all websites. For example, the common “hamburger” symbol found on a mobile website that is used to signify navigation is slowly gaining popularity with traditional non-mobile website development. The “hamburger” symbol is simply three short horizontal lines stacked vertically. One excellent example of this type of design symbol can be found on the popular website known as Uber.com. When navigating to Uber.com online visitors will find a mobile-centric “hamburger” menu symbol in the top left corner of the website. This is a clear example of mobile website symbology that is migrating into traditional website design. Contact WYSIWYG Marketing today to learn more about Kansas City website development that gets results.


Why Custom Web CMS Platforms Are So Popular Today


August 20th, 2015

Most would agree that the days of hand coding a website are long gone. In fact, new technology and new advances in custom web CMS platforms have made it easier and more convenient for individuals and businesses today to gain a respectable web presence. New advances in content management systems available online allow virtually anyone to secure a great looking website in an affordable way and in a way that is not time-consuming.

Combined In One Convenient Package

Even more impressive is the fact that using a modern content management system means that purchasing separate hosting is no longer required. This is simply due to the fact that modern CMS platforms are considered an all-in-one package. Hosting, website graphics storage and website structure are all combined into one convenient package. Keeping this fact in mind it is easy to see why a growing number of people are turning to experienced professionals who work with a wide variety of custom web CMS platforms.

Tremendous Volume Of Traffic

In spite of the fact that these systems can easily be used directly by individuals and businesses, it is often better to work with a dedicated team of experts who understand content management and Internet marketing. Creating an attractive and well planned website is only the first step in getting noticed online today. When quality content is combined with expert Internet marketing strategies the end result can be excellent organic search results and a tremendous volume of traffic in a relatively short period of time. Take the time to explore the options when it comes to custom web CMS platforms and enjoy the benefits of online exposure in today’s modern Internet world. Contact WYSIWYG Marketing today for Kansas City Internet marketing services.


Discover Search Engine Marketing Companies Kansas City Can Trust


August 20th, 2015

Perhaps one of the most important parts of gaining a respectable online presence is to work with the right search engine marketing company in Kansas City. In fact, even a highly attractive and well-planned website can be of little value if it is not found online via today’s modern and very advanced search engines. Good Internet marketing is essential to building an effective online presence that is trusted and respected.

Most Relevant And Pertinent Information

This is simply due to the fact that those searching online for a particular subject or other general information will typically trust natural organic search results more than paid advertising. It is a long known fact that search engines will return the most relevant and pertinent information to those searching online. As such, building a website that is search engine friendly and that is designed to appear high naturally in search engine results can produce impressive volumes of traffic over the long-term. One crucial element of getting this part of Internet marketing right is in understanding one’s own industry-specific keywords.

Takes Advantage Of Local Keyword Terms

For example, someone in the medical industry wishing to gain online exposure for a particular city or region of the country would work with keywords that target that region and the industry in question. A chiropractor in Dallas Texas would employ appropriate keywords such as “chiropractor in Dallas” used in the right frequency throughout much of the content found on the practice’s website. When the right content management system is used in conjunction with quality Internet marketing that takes advantage of local keyword terms and phrases the results can be quite impressive for businesses large and small alike. Contact WYSIWYG Marketing today to learn more about search engine marketing companies Kansas City can trust.

 


Kansas City Email Marketing


August 10th, 2015

Businesses wishing to stay competitive in today’s ever-changing world require access to the best in Internet marketing. One example of an effective and reliable source of proven results is Kansas City email marketing is WYSIWYG Marketing. Those in the Kansas City area who are in industry, manufacturing or retail as well as a full array of other industries require access to the best in Internet marketing in order to build a brand and to improve online recognition.

Offered An Incentive To Share Their Email

Email marketing is unique in a number of ways in that it allows a business or company to communicate with customers, clients and potential customers and clients in a way that was never before possible. This is simply due to the fact that those visiting a website can easily be offered an incentive to share their email. Whether this means giving away a free e-book or offering some other type of promotion, there are many ways to entice visitors of a website to enter their email address. As an email list begins to grow, businesses can then promote or sell products and services far more effectively.

Effortless And Easy For Businesses Of All Sizes

Even more impressive is that email related marketing is incredibly affordable and easy to initiate. Completely automated systems make email marketing effortless and easy for businesses of all sizes. Staying in constant contact with customers and potential customers has never been easier. When individuals online choose to voluntarily provide their email address a relationship is immediately established. This is important for businesses wishing to build long-term brand loyalty in their field or industry. Contact WYSIWYG Marketing today to learn more about Kansas City email


Discover Kansas City Social Media Marketing With Proven Results


August 6th, 2015

Perhaps one of the fastest growing segments of Internet marketing today is social media marketing. As an increasing number of businesses discover the

Perhaps one of the fastest growing segments of Internet marketing today is social media marketing. As an increasing number of businesses discover the importance of getting social media type marketing right they are looking for experienced and knowledgeable experts in the field. While there are many companies offering Kansas City social media marketing, one company has consistently outpaced the competition year after year when it comes to quality service that is affordable, reliable and always results driven.

Social Media Has Really Taken Center Stage In Recent Years

WYSIWYG Marketing is comprised of a dedicated and knowledgeable team of experts with years of experience in helping businesses achieve better digital exposure online. Few other companies can come close when it comes to helping industrial businesses along with those in manufacturing and those in retail and the medical field gain better brand awareness and improved digital exposure. Social media has quickly grown to become one of the most important elements of an ongoing Internet marketing campaign. While email marketing, organic search and pay-per-click are all still important, social media has really taken center stage in recent years.

Web Design And Content Development For Businesses

WYSIWYG Marketing specializes in a wide range of SEO services in Kansas City. The company also offers a host of e-commerce solutions for those wishing to sell products and services online. Other services include web design and content development for businesses of virtually any size. As social media continues to take a more central role in overall Internet marketing, it is important for businesses to align with the right Internet marketing firm. Contact WYSIWYG Marketing today to learn more about unique and innovative Kansas City social media marketing services.

companies offering Kansas City social media marketing, one company has consistently outpaced the competition year after year when it comes to quality service that is affordable, reliable and always results driven.

Social Media Has Really Taken Center Stage In Recent Years

WYSIWYG Marketing is comprised of a dedicated and knowledgeable team of experts with years of experience in helping businesses achieve better digital exposure online. Few other companies can come close when it comes to helping industrial businesses along with those in manufacturing and those in retail and the medical field gain better brand awareness and improved digital exposure. Social media has quickly grown to become one of the most important elements of an ongoing Internet marketing campaign. While email marketing, organic search and pay-per-click are all still important, social media has really taken center stage in recent years.

Web Design And Content Development For Businesses

WYSIWYG Marketing specializes in a wide range of SEO services in Kansas City. The company also offers a host of e-commerce solutions for those wishing to sell products and services online. Other services include web design and content development for businesses of virtually any size. As social media continues to take a more central role in overall Internet marketing, it is important for businesses to align with the right Internet marketing firm. Contact WYSIWYG Marketing today to learn more about unique and innovative Kansas City social media marketing services.


Taking Internet Marketing To A New Level With Kansas City Social Media


August 3rd, 2015

As the Internet continues to evolve and become more advanced there is an increasing need for high quality Kansas City social media marketing. In fact, social media is one of the fastest growing components of overall Internet marketing that businesses must embrace today. Ignoring the importance of social media can cause a business to be left in the distance when it comes to selling online. Few other forms of marketing can compare to social media. It has quickly become the new gold standard in marketing on the Internet.

Creating The Next Great Online Sensation

This is especially true with regard to viral marketing. Businesses large and small are discovering the importance of developing and distributing highly effective viral marketing campaigns. From videos to infographics and blog posts, the possibilities are endless when it comes to creating the next great online sensation. Perhaps what is most important of all when it comes to viral marketing is that it is inexpensive, easy to do and results driven. All that is required is a little bit of creativity in order to create a unique viral piece of content.

Blog Posts That Will Easily Be Shared In The Blogosphere

Blog posts are specially unique in this regard in that a well-written blog post that offer something unique, innovative and inspiring can easily go viral in a very short period of time. Those with a creative writing ability are able to produce clever blog posts that will easily be shared in the blogosphere. When this happens, a business, company or individual can gain incredible notoriety in a short period of time online. To learn more about the innovative and unique opportunities for Kansas City social media marketing contact WYSIWYG Marketing today.


Tips On Choosing The Best Kansas City SEO Company


August 3rd, 2015

Businesses that are wishing to stay competitive in today’s digital world are turning to Kansas City SEO services that get results. That said it is important to choose the right company that specializes in Internet marketing and search engine optimization. While in many cases it may be simply a matter of talking with coworkers and other business owners in order to find the best company, it is always a good idea to talk directly with an expert in the industry.

Valuable And Industry Specific Information

For example, an experienced, knowledgeable and dedicated SEO company in Kansas City typically knows how to develop and distribute quality content online. Today more than ever before, providing valuable and useful content for online visitors is one of the most important aspects of getting Internet marketing right. Without good content virtually nothing happens in the online world. Whether it is written content, video content or some other type of content, providing pertinent, valuable and industry specific information can be essential to succeeding online. While there are a number of companies that offer this type of service, one Kansas City SEO firm has continually outpaced the competition on an annual basis.

Social Media Marketing And E-Commerce

WYSIWYG Marketing is a reliable and dependable source for experienced and results driven search engine optimization strategies. From web design to basic SEO services and PPC campaigns, as well as social media marketing and e-commerce solutions, WYSIWYG Marketing is a company with a proven track record for being able to help businesses large and small succeed online. From manufacturing plants to industry and those in the medical profession, having access to good Internet marketing and SEO services is essential. Contact WYSIWYG Marketing today for Kansas City SEO that succeeds.


Discover KC Web Development That Is Impressive And Affordable


July 21st, 2015

Virtually everyone today with a business requires some type of web presence or website to remain competitive and viable as a business.  The general consensus is that television advertising and newspaper advertising no longer produce the desired results for businesses. That is why transitioning over to a web presence with a quality website that is professionally designed and then implementing the unique strategies associated with Internet marketing can result in impressive results for today’s businesses.

Easy To Understand

Manufacturing plants, industrial plants, retail outlets as well as home-contractors and a wide range of other business owners must leverage today’s modern Internet in order to keep a business thriving. Working with an experienced and professional KC web development firm is typically the best way to ensure that a company has a website that will produce results. This includes making certain that a website’s navigation is easy to use, intuitive and easy to understand. Visitors to a website must be able to understand and navigate a site quickly and effectively in order to find the information that they are searching for at that moment.

Clean And Simple In Design

If a website lacks in terms of navigation functionality the end result is lost online visitors, and ultimately lost revenue. It is also vital to ensure that a website is clean, crisp and well designed from an aesthetic or artistic perspective. This includes making certain that a site is not overcrowded with too much information or to many images. Today’s modern websites are clean and simple in design. This makes it easy and convenient for visitors to understand a website and to find what they are looking for while on a particular site.

Simply Not An Option

Getting these simple aspects of web design right from the very beginning and working with a dedicated team of professional web designers in Kansas City is a smart way to leverage the Internet. Businesses that operate on close margins and that are looking for ways to increase their customer base must take advantage of a quality web presence. Being online is simply not an option today and is required by any business that has long-term success goals. Contact WYSIWYG marketing for innovative, unique and responsive KC Web development that is intended to produce excellent results for almost any type of business with lofty online goals.


Finding The Best Kansas City Web Design Company


July 13th, 2015

Finding a quality web design company in Kansas City can be as simple as talking with other people and businesses that have used a particular company in the past. Typically speaking, word-of-mouth recommendations are sometimes the best way to find quality web services companies that produce quality results at affordable prices. Getting it right when it comes to web design can make all the difference for businesses large and small that are wishing to achieve remarkable success on the Internet. Accepting second-best in this regard can sometimes cost companies money.

Keeping Design Simple

Those in search of a good web design company should know that a well designed website will include some essential basics. This would be such items as easy-to-understand and easy-to-use navigation. Complex or confusing navigation elements in a website can cause visitors to vacate a site and move on to the next option. A good website designer with experience will create a website that is incredibly easy to use and intuitive to navigate. Making visitors online feel comfortable and keeping web design simple and straightforward can make all the difference. Equally important is to ensure that a website is not over-cluttered.

Short Attention Span

This includes making good use of blank white space. Sometimes the best way to get the most out of website design is to simply include generous amounts of plain white space throughout its design. Modern websites feature large bold text and easy to understand wording. Because those surfing the Internet generally have a short attention span it is essential to get the point across in a clear and succinct way as quickly as possible. Keeping visitors on a site longer can actually have an impact on overall search engine ranking. This is simply due to the fact that search engine algorithms measure how long visitors stay on a particular website.

Popular Choices

This is another reason why it is so important to create a website that will keep visitors tuned-in or plugged-in as long as possible. In short, a well designed website that attracts and retains visitors will be rewarded by better search engine ranking. Consider these simple ideas when looking for a Kansas City web design company. While businesses have many choices in this regard, WYSIWYG Marketing has quickly become one of the most popular choices among those with industrial websites and manufacturing websites throughout the greater Kansas City area. Contact WYSIWYG Marketing today to learn more.


Discover KC E-Commerce That Gets Results


July 13th, 2015

E-commerce has grown and evolved in recent years to become one of the most important channels for businesses large and small alike. In fact, with the advent e-commerce it is easier today than ever before to start a business, develop a business, grow a business and succeed over the long term. Because technology is constantly changing and evolving it is also important to keep abreast of the latest advances in e-commerce. For example, one aspect of e-commerce that is quickly changing is that of integrating mobile services. E-commerce is actually becoming something known as M-commerce.

Mobile Commerce Technology

In short, M-commerce is e-commerce for mobile applications. It is a paradigm shift of sorts where a growing number of people are migrating away from desktop and laptop computers onto mobile devices to conduct business and make purchases. Because this is indeed the case a growing number of businesses are shifting their attention to mobile commerce technology such as mobile applications. As this trend continues to accelerate mobile commerce will become a multibillion-dollar sector that businesses simply cannot ignore. As in the early days of the Internet those that were first to market typically enjoyed the greatest level of success.

Wave Of The Future

This is equally true when it comes to M-commerce. Businesses that seize the opportunity to take full advantage of all the mobile commerce has to offer will likely stay more competitive, more profitable and enjoy greater levels of success. Mobile connectivity is certainly the wave of the future. Whether it is mobile enterprise applications for the medical industry for the construction industry or mobile advertising opportunities, the possibilities are endless when it comes to taking full advantage of the mobile marketplace. Contact WYSIWYG Marketing today for the best in KC e-commerce solutions.