Have you been tasked with spending a social media or interactive marketing budget, but you don’t know where to start? We can assess your needs, outline opportunities and recommend specific actions for long-term social media success.
Social media, from Twitter to Facebook to one of the hundreds of other social media sites, provides an environment for creating relationships, gaining insight from direct interactions, and building awareness with a group of users that can, and probably already are, influencing your market.
One of the oldest and most effective methods of marketing is through "evangelists"--word of mouth referrals. Social media marketing is simply the process of using the latest communication tools to interact with people, generate exposure and in the process, learn what is going on in the marketplace.
Social media marketing provides businesses with an environment to interact with real people, learn from them, listen to them and when the privilege has been earned, provide them with information about your business.
It`s simple: engage, involve, and grow through:
- Raising brand awareness
- Pitching new products
- Increasing customer loyalty and buidling trust
- Listening to customer opinions
- Conducting market research
- Strengthening customer service
- Sharing information with like-minded people
- Monitoring and remedying any negative customer perceptions