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Mobile Website Development & Optimzation

Making a website mobile ready is pretty high on the request list for businesses and organizations developing a new website. However, there are a flurry of terms surrounding mobile: mobile friendly, mobile optimized, and, a newer term, responsive design. What is the difference between them? Why is it important?

The percentage of mobile users is quickly rising, so ensuring that your website is mobile friendly is critical. What are critical features of a mobile friendly website?

  • Text-based phone numbers, physical addresses, or email addresses that can trigger a call, directions, or email message from your mobile device
  • Slideshows or image rotators that function without Flash support (Adobe Flash is not supported by Apple and some other mobile devices)
  • Small image sizes to allow for fast loading over mobile connections—don’t count on even a 3G connection

Here are some examples of mobile friendly websites: