April 8th, 2016
Today, more than ever before businesses of all sizes are looking for ways to improve online performance. One of the best ways to achieve excellent results in this regard is to work with an experienced and knowledgeable Kansas City SEO company. SEO firms that understand the intricacies and all that is involved in search engine optimization can help businesses gain better ranking and thus improve overall business performance. Improving bottom-line performance has never been easier thanks to today’s Internet-based business world.
Businesses Remain Viable Over The Long Term
In addition, working with a knowledgeable and dedicated team of professional Kansas City search engine optimization professionals helps to improve brand awareness. With so many businesses competing for a limited number of customers it is more important than ever before to develop and promote excellent brand awareness. This helps to ensure that businesses remain more viable over the long term. Accepting anything less in today’s connected world will simply not do. Working closely with Internet marketing professionals who truly understand SEO is one of the best ways to keep a business thriving.
Standing By And Ready To Help
While there are many companies located throughout the greater Kansas City area that specialize in Internet marketing and the optimization of websites, one company has outpaced the competition on an annual basis. WYSIWYG Marketing is a trusted and reliable source for the very best in Kansas City SEO related services. With decades of experience and a team of professionals that is second to none, WYSIWYG Marketing is always standing by and ready to help businesses achieve improved online performance over the long term. Contact WYSIWYG Marketing today to learn more about innovative and unique methods of improving online optimization for your business.
February 16th, 2016
Perhaps one of the most important developments in Internet marketing today is the proper implementation of search engine optimization Kansas City businesses can depend upon. Getting it right when it comes to SEO can make all the difference in terms of how well a company is found online. Regardless of how great a website looks or how well a website has been designed, it is of little use to the website owner unless it can be found effectively online. That is why SEO is so important.
Good Search Engine Practices
In fact, without SEO it is unlikely a website would ever be found at all on the Internet. There are many parameters that must be taken into account when it comes to properly optimizing a website for search engines. For example, careful and detailed linking strategies must be carefully implemented to ensure that the site is search engine friendly. Over optimizing can be as hazardous to good search engine practices as under optimizing. Too many links or links from the wrong websites can spell disaster for a website. This is another reason why it’s important to work with an experienced search optimization company in Kansas City.
Equally important is to consider the quality of content that is used on a typical website. Poorly written content or content that has been duplicated or copied can spell trouble for a website in terms of being optimized for search. Content must be relevant, useful and original to ensure the best search engine response. In addition, proper keyword distribution must be carefully applied when using content in a blog, article or other type of content piece for a website. Content plays one of the most important roles today in terms of good optimization strategies.
Finally, search engine optimization Kansas City can trust and rely upon is best achieved through working with an experienced and dedicated team of professional Internet marketing experts. Anything less will simply not do when it comes to making certain that a website will be found on the Internet today. While there are many choices when it comes to Kansas City search engine optimization experts, one company has continually outpaced and outshined the competition on an annual basis. WYSIWYG Marketing is a premier provider of a wide range of Internet marketing services in Kansas City and across the country.
February 16th, 2016
It is essential to choose carefully with regard to the best Kansas City web companies. While Kansas City and cities across the country have a growing number of web design and search engine optimization companies, choosing carefully when it comes to Internet marketing or other types of Internet services is essential to ensuring that a business succeeds in the Internet arena.
Leveraging The Internet
A detailed and careful strategy is important to ensuring that a website will be found on the Internet. Through proper search engine optimization techniques, social media applications and quality content, there are many factors that go into making a website easily found on the Internet. Businesses wishing to remain competitive in today’s challenging environment know the importance of leveraging the Internet to the fullest.
Regular Blogging And Regular Postings
Businesses small and large are shifting to the Internet as a way to get the most out of modern marketing techniques. Even something as simple as overlooking the importance of social media strategies can largely affect a business’s overall success when marketing online. Regular blogging and postings help to let the search engines know that a site is active on the Internet. This is typically rewarded by better search engine results and online performance. More businesses are discovering these basic truths with regard to online marketing.
Those in search of the right Kansas City web company must understand the importance of choosing carefully. While many companies offer web services and Internet marketing, only a handful truly deliver in terms of measurable results. WYSIWYG Marketing is one example of a reliable company in Kansas City that offers a wide variety of web services with a proven track record. Being discovered on the Internet today requires working with a skilled and knowledgeable team of professionals. Contact WYSIWYG Marketing to learn more.
February 11th, 2016
Most companies today cannot grow without a website. Many people today search online as a first step in the buying process. Your website has the potential to be your best lead source and your best salesperson. To avoid losing potential leads and customers, make sure your website is designed to be the best it can be.
Up To Date
Long gone are the days of your website being an outdated brochure with static information. The information posted on your website needs to be relevant to today’s buyers. Your information also needs to be current and working. Navigate through your site to ensure that all of the information is correct and relevant by fixing broken links, updating staff biographies, reviewing your contact information, etc. Make sure it is easy for someone to contact your company employees by displaying your phone number and social media icons on your homepage.
Designed for Today’s Audience
Most likely, people visiting your site will expect a responsive design, easy access to content and the ability to move through the process at their own pace. A simple and clean homepage is all you need. Simplicity will take you a long way. Your site does need to be visually appealing and contain a compelling message. However, the purpose of visuals is to enhance your message, not distract from it. Make your site attractive to encourage the sharing of valuable pieces of content, and make it simple for people to connect to your current social media sites.
There are many Kansas City website companies out there. Call a trusted company with the experience and a client portfolio that speaks for itself. WYSIWYG Marketing is a Kansas City web design firm dedicated to helping companies grow by implementing successful digital marketing strategies. Call us today for a free consultation!
February 11th, 2016
A successful email campaign can increase awareness of your brand, increase traffic to your website, and directly reach your customers and prospective customers. Your email design is important and there are many things worth considering. Below are a few tips to consider when designing an email campaign.
Keep It Simple
The purpose of an email campaign is to initiate contact with your customers and prospects. Keeping your design simple will reduce creation time while improving results. Keep your images, content and links concise and to a minimum. Since space is limited, including duplicate or redundant content wastes space and reduces the effectiveness of links. Duplicate content refers to sections that differ graphically but still send readers to the same place. These sections should be eliminated because they waste your readers’ time and muddle the design. Effective design methods can improve your image, brand and campaign results.
Make the Most of Your Space
In addition to your content, you can convey the e-mail’s purpose with a large banner that stretches from top to bottom. Be sure to also have a “View in Browser” link at the top. The top sections may also contain social media links in addition to other types of information. However, information such as location, telephone numbers, addresses and other contact information are better suited at the bottom of the emails. By maximizing your space, your emails can be effective and deliver results.
There are many Kansas City website companies out there. Call a trusted company with the experience and a client portfolio that speaks for itself. WYSIWYG Marketing is a Kansas City web design firm dedicated to helping companies grow by implementing successful digital marketing strategies. From building custom web CMS platforms to providing Kansas City SEO expertise, call us today for a free consultation!
January 21st, 2016
When devising or improving your marketing plan, using social media platforms can enhance your SEO objectives. SEO and social media efforts are not just about the creation and posting of great content, it’s about promoting that content so that it achieves results. However, there are a few things to keep in mind when you embark on the social medial ship and how to use it to derive the best SEO value from it.
Posting great content and photos across all social networks that shares quickly is only part of the job. Social visibility is only accomplished by constantly being active and engagement is key. Google does not directly factor in social signals, but if your social media audience is built organically, a slow but effective SEO process will result. An organically built audience along with high activity and engagement will lead to increased visibility and links, which lead to a higher rank over time, improving SEO results.
Think about the social media channels you are going to use, and know that you can rank for the same post with different search terms. However, make sure your posts convey useful, original and relevant information to your audience on your website and social platforms. Don’t focus on selling your product. Try to pull them in with great content and conversation, identify their passions and fulfill a need.
It is becoming more important that businesses make allowances for social media and SEO in their marketing budgets and have these disciplines implemented in their organizational plans. Those that don’t risk staying behind and losing to the competition. WYSIWYG Marketing is a Kansas City web design company helping companies grow by implementing successful digital marketing strategies. Call us today for a free consultation!
January 21st, 2016
Many businesses have now realized they need an optimal mobile web design to compete. With mobile searches on the rise, Kansas City web companies are busy helping organizations develop game-changing mobile sites. The following are essentials for a mobile web design that will give you the ability to address the needs of mobile consumers and an edge over competitors.
Invest in Perfection
A well-designed mobile site design ensures consumers are able to read your content successfully. A professionally designed mobile site will adapt to every device’s size, ensuring your message is effortlessly visible across all platforms without any issues. Other features of an effective mobile site design include a visible, quick and easy way to contact you, an effective plan to capture all traffic and revenue generated from your mobile users, and having a visually stimulating call to action. Keep in mind that mobile consumers usually have a good idea of what they are looking for when they visit your site.
Keep it Simple and Fast
The most important aspect of a mobile site is to keep everything short and compelling. The optimal menu will have no more than 7 links that focus on your key products and services and make it easy for visitors to quickly find what they’re looking for. With regards to forms, users aren’t interested in filling out multiple fields of information-only require what’s absolutely necessary to avoid turning off potential leads. Since users are accessing websites on the go, your site must also load quickly, ideally in less than 4 seconds to keep visitors on your site and keep up with the competition. Try to remember that mobile users usually don’t have much patience and want a site that is quick and easy!
WYSIWYG Marketing is a Kansas City web design company helping companies grow by implementing successful digital marketing strategies. Call us today for a free consultation!
January 12th, 2016
Increased traffic to your website is an important outcome of an effective digital marketing plan. If your website is not designed well, it will impede your online marketing efforts. All the work of promoting your business through social media, online advertising, other web-based media and SEO practices is not worth it if website visitors are leaving your site quickly because of bad design and functionality.
Components of a Good Website
A good website is the foundation for all digital marketing plans. A good website can tell visitors more about your business than anyone else. It’s a place where you have full control to display your products, services, history, leadership and more. It should provide appeal, functionality, easy navigation and a positive user experience. If your users have a negative experience, it could drastically impact your company’s image, which could result in a decrease in revenue.
The concept of web design means more than just creation and maintenance of your site. Web design contains all the visual aspects of your site. These mainly include images, color scheme, logos, layout and various design elements such as buttons and links. Websites appeal to your sense of sight which is why your site should be appealing and engaging.
Make sure your website has been developed well and tested for overall effectiveness and success. Your company will only succeed and your digital marketing efforts will be rewarded when your website provides visual appeal, functionality and easy navigation.
WYSIWYG Marketing is a Kansas City web design firm dedicated to helping companies grow by implementing successful website and digital marketing strategies. We build custom web CMS platforms, provide Kansas City SEO expertise, and more. Call us today for a free consultation!
January 12th, 2016
Is your website ready for 2016 and will your website increase your revenue? Trends change and you need to pay attention so your website will perform optimally and drive business. Many trends are in store for 2016, but a few important ones described below will be imperative for your organization.
Go Mobile or Go Home
Everyone seems to be on mobile now and that number isn’t going down in 2016. Having a mobile-friendly version of your site will provide a major edge over your competition in earning online revenue. Having a mobile-friendly site will also help your rankings. Google has recently made many moves toward supporting and rewarding sites that go mobile. With an even bigger effort coming in the form of Accelerate Mobile Pages, it’s another good reason why your site should be mobile. Users should be able to find your site from anywhere. A poor online experience will send your customers to the competition. Make sure you have a great mobile site before you miss out on the next big sale!
Unique, Shareable Content
Although content isn’t usually part of what many consider as “web design,” it should be considered equally important. Google is now penalizing sites that use blackhat techniques. Following Google’s Webmaster Guidelines is now critical. Ranking your keywords without drawing Google’s ire and not coming across as spammy can be resolved by implementing latent semantic indexing (“LSI” for short). LSI keywords are basically synonyms that help diversify your content. Since LSI keywords are used in a similar context as your primary keywords, LSI avoids keyword stuffing while keeping your content on-theme.
WYSIWYG Marketing is a Kansas City web design firm dedicated to helping companies grow by implementing successful digital marketing strategies. From building custom web CMS platforms to providing Kansas City SEO expertise, call us today for a free consultation!
January 7th, 2016
Hiring a web developer to build your website or mobile application can be challenging. However, it can be easy if you know what to look when evaluating an agency, freelancer or full-time employee. In order to conduct a comprehensive evaluation, selecting a local company is easier and preferred to choosing a company or person that is operating in a different city, state or country.
Every person or company should have a portfolio containing websites and mobile applications they have built for other companies. Take some time and inspect their work for several attributes that lead to success which include overall appeal, site performance, and site functionality. Your candidates should be building websites and applications that appeal to you as a user, have pages that load fast, are easy to navigate, have fast and easy checkout functionality on e-commerce sites and other functionality for other types of organizations such as forms, searches, blogs, news-feeds, etc.
Customer service is also very important when selecting a web developer. You want to make sure to hire a person or company that can provide constructive feedback about your needs and respond to requests timely. On the occasion when your site experiences a problem, it impacts your business. Minimal downtime is essential and the best developers are often passionate about solving problems. Be sure to ask about response time for issues and ask for references. A glowing recommendation from several customers will make you feel secure and confident about your decision.
WYSIWYG Marketing is a Kansas City web design firm dedicated to helping companies grow by implementing successful websites and digital marketing strategies. From building custom web CMS platforms to providing Kansas City SEO expertise, call us today for a free consultation!