As search engines continue to evolve, marketers must keep up. Recent reports suggest 70 percent of the links search users click are from SEO and inbound leads (i.e. SEO) cost 61 percent less than outbound leads (i.e. cold calling). SEO also has a much better return on investment (ROI). Creating an effective SEO strategy can give your company and brand a better web and online presence. Call WYSIWYG today to improve your ROI today. We are the local experts for Kansas City SEO services.
Creating Incredible Content That Earns Links
After several changes with the search engine algorithms, inbound SEO links still influence search engines the most. This most likely will not change. However, other methods of link acquisition have changed. Earning links from high-quality, relevant sites can improve your SEO and referral traffic, leading to more sales and brand exposure. Creating compelling content that people share is still the best way to earn links.
When a search engine finds your website next to a competitor, it tells them that your company is in a related niche. To obtain co-citation links, search for “best” or “top 10″ items in your niche. If you don’t find your company in the results of your search, contact the publisher and request that your business be added to the list. Be prepared to justify your company inclusion and give them a summary along with a link.
Editorial links are some of the most powerful tools for SEO because they originate from other publications in your niche mentioning your company. They also come from thought leadership guest posts written by you and are published on third-party sites. Most editorial links come from creating compelling content that people share with their readers. Guest posting on a high-quality site that is in your niche and interviews are other ways to get them. Cite your work and be prepare for your content to be carefully scrutinized.
The Broken Link-Building Method
Another effective link-building strategy is to help publishers fix broken links. However, your content must be good enough to replace the lost content for this method to work. The broken link-building method works by finding broken links on a site is relevant to your niche and contacting the webmaster to recommend your site as an alternative.
Link reclamation works by finding broken links to your site and having the publisher replace them with fresh links. Examples include:
- Identifying brand mentions about your site and asking the publisher to add a link
- Finding sites where your content has been used without attribution and request a link from the publisher
Set up an alert to notify you whenever your company’s brand is mentioned and check that page to see if there is a link to your site.
Link outreach is an old but effective method. This is done by finding a website that is relevant to yours and contacting them and asking for a link. This works if the business is slightly different than yours but shares a common audience.
Competitor analysis is not new as companies have been researching the competition for years. However, researching the competitor’s backlinks can be helpful to determine which links are relevant and try to get a link from the same referring site.
Focus on ROI Instead of Keyword Rankings
A high keyword ranking doesn’t necessarily mean your SEO campaign is successful. It’s possible for many keywords to be ranked first that have no real ROI. The attention should be focused on metrics that bring conversions.
Create an SEO Strategy That Maps to an Audience
Recently, we’ve lost most of the keyword data in Google Analytics and other tools. This has required marketers to find new ways of segmenting their audiences. By implementing new keyword focuses, approaches to neighboring markets and determining where the competition is prevailing with SEO, you can improve your SEO. Content should focus on your target and keywords should flow within the content. This is why content and SEO are tied closely together.
Optimize for Yahoo, Bing, and Others
Google may lose some of their audience in 2015 to search engines like Yahoo, Bing, and DuckDuckGo. The current default search engine for Firefox is Yahoo. Safari’s deal with Google is projected to end in 2015, and Yahoo and Bing are both vying to become the default search engine. Google will not be the default search engine for every Web, so optimization should be done for those search engines as well.
Mobile is becoming increasing popular. Every company should have a mobile marketing strategy for the future.