WYSIWYG has recently been hired to revamp several of our Industrial clients websites. The challenges they were experiencing were similar from company to company. Such as:
They found it difficult to keep their distributors and sales reps up to date on inventory levels, correct pricing and new product announcements.
They were answering a high quantity of calls to discuss current and past invoices.
They unable to quickly provide their sales team with a detailed breakdown of a customer’s order history before making a sales call.
They were frustrated that different people within their company had to operate different systems to manage the same data.
The challenges they have overcome with our technology will provide them with the ability to communicate vast amounts of information in real time. Such as: pricing, update new products and delete obsolete items, display inventory levels, past order history, invoices, managing new customers etc… Their website will now become a central repository that will create efficiencies throughout their respective companies.
When auditing our client’s websites and making recommendations based on the latest changes in the major search engines. As you know, search engines base their search results on an ever-changing field of criteria, so we need to communicate those changes to you as soon as possible so we, as a team, can react quickly and take advantage.
You’ve likely been hearing a lot about Google’s latest algorithm change, the Penguin Update. As an attempt to further advance the search engine’s efficiency, the Penguin Update primarily affects those websites that have been treading shady waters, such as black hat techniques and just about any activity that is intended to trick the search engines into thinking that a site deserves to rank higher than it actually does. One of the many benefits of the Penguin update is that directory style sites will be pushed down in the search results. So, you will see less of the “Here’s the top 50 dentists in Kansas City” when you really just want to look at a local dentists site. “Like the old adage, when elephants dance, it’s the grass that gets trampled”, so when Google makes these types of sweeping changes everyone needs to reassess their goals and strategies.
This is one of my favorite customers (Al Kelly) favorite sayings. And it is so true! The only thing better than effective advertising is a piece of good publicity. Such was the case when Steve Vockrodt, with the The Kansas City Business Journal, elected to write a story about how WYSIWYG Marketing is helping Industrial Manufacturers and Distributors grow their business by leveraging the internet.
There is nothing better than receiving an unsolicited ‘Atta Boy!’ from one of your customers. Here is one we received this week from the owner of BestSellingPetSupplies.com. They had the challenge of trying to gain visibility on the search engines in a very competitive space. Needless to say, our efforts have translated to new customers and sales.
Hello WYSIWYG Marketing!
I wanted to take the time to write to you because it is an all too rare thing in this world when not only do you get what you pay for, but it is also a SUPERB JOB!
I had a vague understanding of SEO and what it entailed when I engaged your company to bring our fairly new website up in the rankings. I had read a couple of the books out there by the experts, so I knew what was needed but not how to do it, nor how to find the time to do it.
We could not have been any happier when we saw the results! Going from ZERO ranks to FIRST in several keywords and gaining an overall website page rank of “ 1 “ is simply OUTSTANDING! Google, Yahoo, and Bing are all rating us in the top 10 for our keyword groups!
And even as small as we are, we have seen significant sales increases from new customers – which is exactly what you want from your SEO campaign!
So thanks again for all of your help, and we look forward to more months of increases as we target our next group of keywords!
With our rapidly expanding business in Colorado, we are pleased to announce the opening of our new office in Lone Tree, a suburb of Denver. This new office will allow us to better serve our existing customers while meeting the growing demand for our comprehensive on-line marketing strategies.
The industrial market in Denver continues to enjoy a post-recession comeback and this move positions us perfectly to work with these manufacturers and distributors to grow their business via the internet.
We recently launched a website project for Regal Plastic in Kansas City, Mo. Regals’ old site had only 27 pages of content and provided general, surface level, information. There was no way for a user to submit an RFQ.
We were charged with the task to update the site so their current customers and prospects could quickly and easily navigate through their vast offering of products and submit RFQ’s. Nearly 10,000 pages of fresh content later, we launched the site and Regal received a small stack of new inquiries the day we went live.
The best part for our customer is we delivered the completed site in 60 days and on budget!
When we sat down to name our new business we wanted it to focus on one of the distinguishing features of our company. As we set off to build a new website we heard it over and over from our clients that they wanted the ability to control their website and quickly and easily make edits. We could not agree more!
There are so many sites that are developed and deployed today under the guise the site will be easy to maintain going forward. Once the site is rolled live it is only then that the proud new owner of the site realizes what they actually have: A Content Management System that is difficult to maintain, the need to re-train themselves to perform basic updates, or, worse of all, pay the developer to make the changes for them.
WYSIWYG is a programmers acronym that stands for What You See Is What You Get. It refers to the ability for the administrator of a website to quickly and easily make changes in their Content Management System (CMS) and publish those changes to their website. Whether it is changing a single image or updating pricing on thousands of products, our proprietary CMS allows the user to make those changes and roll them live within minutes.
Is your CMS everything is was cracked up to or were you sold a dog with fleas?
WYSIWYG Marketing is pleased to announce the opening of our new office in Waldo. Ryan Jennings, Founder, says “We felt it necessary to be more centrally located to our Kansas City customer base. As a company, we have built a reputation for being a high touch, quick response website development company and our new office allows us to do just that.”
One of WYSIWYG’s core values is the Golden Rule. To interact with our customers in the same way we would hope to be treated. This credo has paid off. Over the past year WYSIWYG has added 3 new SEO Associates, 4 new Web Application Developers, and 2 new Graphic Designers. To this point, Jennings adds, “Business can get complicated, but if we stick to this core belief of treating others with honesty and respect we are confident the results will come.”
With a growing project load, WYSIWYG had a direct need for a project task management system. After researching many available solutions we decided to implement OpenAtrium which is an online open source team collaboration tool.
After utilizing OpenAtrium for about a week we have already enjoyed benefits of the CaseTracker functionality. CaseTracker allows you to setup new projects, assign team member groups, allocated permissions and finally utilize the CaseTracker functionality for project task management. As a project management tool OpenAtrium has eliminated the need for redundant status email and correspondence. The commenting system has immediate email notifications allowing the project web development team to be notified of any new project modifications or fixes needed.
WYSIWYG Marketing, a local leader in Kansas City Web Development, is also researching utilizing OpenAtrium for an Intranet platform to be offered as a service to its current and prospective clients.
I am very excited about OpenAtrium. Having only utilized the system for a short time-period I am eager to write a follow-up review with any additional feedback.