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Local Search Engine Optimization (SEO) for Businesses


December 17th, 2015

Local SEO is a specific sub-area of SEO and has become an increasingly important factor of online marketing strategies. Local SEO adds geography to searches. Businesses are now able to optimize to appear in location-specific web searches. The location can be a specific city, state, or even a neighborhood. Smartphone Searches  As more and more people are use their smartphones to access the Internet, local SEO will also be important for marketing strategy. Google reports show that mobile search queries have surpassed desktop searches. Google also includes location and proximity information in their AdWords algorithm when search queries come from mobile users, making local SEO mandatory. Local SEO Benefits Your business can benefit greatly by optimizing your local search presence online. It can boost sales, increase your visibility and help you connect with customers. People rely on search engines heavily when looking for information about local businesses. Since 2009, Google has included geographic area by default in search results. If your business serves customers in a limited geographic area, then local SEO should be part of your online marketing strategy. You will also be able to create a more focused marketing plan with local SEO results.  Local SEO allows you to narrow down the target…


What You Need to Know Now – SEO Glossary


February 8th, 2011

503 Most of you probably know what a 404 code is. SEO pros use 301 redirects as well. What is a 503 though? It’s a code telling the Google bot that a site is temporarily unavailable and not broken for good.​ You need it when performing site maintenance resulting in downtime.​ See: http://googlewebmastercentral.blogspot.com/2011/01/how-to-deal-with-planned-site-downtime.html A/B Testing The process of comparing two (or more) versions of a page to find out the best performing one, i.e. the one that is yielding the highest conversion rate.​ See: http://www.seoptimise.com/blog/2010/07/30-multivariate-ab-split-testing-tools-tutorials-resources.html Advanced segment​s Advanced segments allow you to show only particular parts of your site’s traffic in a Google Analytics report. You can customize and save them to return to the same report again. If you are serious about SEO, you use them all the time.​ A common advanced segment is social media traffic, for instance.​ See: http://analytics.blogspot.com/2009/02/urban-apparel-and-advanced-segments.html http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html Citation Citation is the equivalent of a link for local SEO, but of course it’s not really the same as a link. It’s more a mention and a link on a site that is relevant for the Google Places algorithm. In a…