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What You Need to Know Now – SEO Glossary

February 8th, 2011

503 Most of you probably know what a 404 code is. SEO pros use 301 redirects as well. What is a 503 though? It’s a code telling the Google bot that a site is temporarily unavailable and not broken for good.​ You need it when performing site maintenance resulting in downtime.​ See: A/B Testing The process of comparing two (or more) versions of a page to find out the best performing one, i.e. the one that is yielding the highest conversion rate.​ See: Advanced segment​s Advanced segments allow you to show only particular parts of your site’s traffic in a Google Analytics report. You can customize and save them to return to the same report again. If you are serious about SEO, you use them all the time.​ A common advanced segment is social media traffic, for instance.​ See: Citation Citation is the equivalent of a link for local SEO, but of course it’s not really the same as a link. It’s more a mention and a link on a site that is relevant for the Google Places algorithm. In a…