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Local Search Engine Optimization (SEO) for Businesses


December 17th, 2015

Local SEO is a specific sub-area of SEO and has become an increasingly important factor of online marketing strategies. Local SEO adds geography to searches. Businesses are now able to optimize to appear in location-specific web searches. The location can be a specific city, state, or even a neighborhood. Smartphone Searches¬† As more and more people are use their smartphones to access the Internet, local SEO will also be important for marketing strategy. Google reports show that mobile search queries have surpassed desktop searches. Google also includes location and proximity information in their AdWords algorithm when search queries come from mobile users, making local SEO mandatory. Local SEO Benefits Your business can benefit greatly by optimizing your local search presence online. It can boost sales, increase your visibility and help you connect with customers. People rely on search engines heavily when looking for information about local businesses. Since 2009, Google has included geographic area by default in search results. If your business serves customers in a limited geographic area, then local SEO should be part of your online marketing strategy. You will also be able to create a more focused marketing plan with local SEO results.¬† Local SEO allows you to narrow down the target…