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Local Search Engine Optimization (SEO) for Businesses


December 17th, 2015

Local SEO is a specific sub-area of SEO and has become an increasingly important factor of online marketing strategies. Local SEO adds geography to searches. Businesses are now able to optimize to appear in location-specific web searches. The location can be a specific city, state, or even a neighborhood. Smartphone Searches  As more and more people are use their smartphones to access the Internet, local SEO will also be important for marketing strategy. Google reports show that mobile search queries have surpassed desktop searches. Google also includes location and proximity information in their AdWords algorithm when search queries come from mobile users, making local SEO mandatory. Local SEO Benefits Your business can benefit greatly by optimizing your local search presence online. It can boost sales, increase your visibility and help you connect with customers. People rely on search engines heavily when looking for information about local businesses. Since 2009, Google has included geographic area by default in search results. If your business serves customers in a limited geographic area, then local SEO should be part of your online marketing strategy. You will also be able to create a more focused marketing plan with local SEO results.  Local SEO allows you to narrow down the target…


Why You Need a Custom Content Management System (CMS)


December 17th, 2015

Several businesses today are starting to realize the benefits of a custom content management system (CMS) and the value it brings versus a pre-packaged system.  A custom (CMS) allows you to build a site that is matched for your business, workflow and needs — not the needs that others think are important. Better Website Building a high performance e-commerce or informational website requires more work than your typical website. They contain custom applications with a very rigid set of requirements for performance, responsiveness and search engine optimization capabilities.  A custom CMS results in a better website that offers much higher performance, integration and extensibility. A CMS and website tailored to your business  gives you the throughput and customization you need to give your users content-rich and relevant results with a superior user experience. This is not possible in a pre-packaged system without significant development resources. Security The additional functionality provided by a host of 3rd parties, all with varying levels of code-quality and protections opens up pre-packaged systems to attacks. The popular and widely used pre-built programs are the most hacked.  Companies that use these programs do risk security issues which take time, money and resources to resolve. Custom web CMS platforms do take longer to…


Google and Yahoo Strike A Deal


November 30th, 2015

The Facts The details of the search deal between Yahoo and Google, which became effective October 1, 2015 and lasting until the end of 2018 have been disclosed.   Under the terms of a new arrangement, Google will provide Yahoo with search ads, algorithmic search, and image search services for both desktop and mobile. Yahoo will also get to decide which search queries to send to Google and will not have to meet a minimum requirement of queries.  The deal provides Yahoo with additional flexibility to choose among suppliers of search results and ads.  By partnering with Google, Yahoo can obtain part of the revenue from a company that has a more efficient and lucrative search and ad infrastructure. What it means for advertisers Now it is even more critical that brands advertise with Google to ensure that their ads appear on two of the top three search engines.  We expect that this could further increase competition in Google search and advertisers could see an increase in CPCs. If your brand’s audience is on Yahoo (which it most likely is), you will need to buy search through three different engine platforms: Google, Bing and Yahoo Gemini.   As traffic ramps up and down between…


Mobile Shopping On The Rise


November 30th, 2015

The beginning of the holiday season has indicated that many consumers are using their smartphones to shop. For the first time ever, there is expected to be a larger number of people visiting retailer websites through their smartphones instead of their desktop computers or tablets.  Mobile sales are expected to account for 35% of e-commerce sales this year and 49% in five years. The Facts Although not everyone who shops on their phone will buy, mobile sales are increasing and are up 27% from last year.  Bumps in mobile says have come from a combination of companies improving their mobile apps, increased screen sizes on phones, addition of online coupons, and digital wallets which let shoppers store their payment and shipping information, making shopping fast, easy and convenient. Wal-Mart expects that 75 percent of U.S. traffic to its website will come from mobile devices this holiday shopping season! The Advantages Don’t get caught too long without a mobile optimized website.  The number of users is certainly on the rise and there are many advantages. Text-based phone numbers, physical addresses, or email addresses that can trigger a call, directions, or email message, slideshows or image rotators that function without Flash support, and small image sizes…


Kansas City Website Development Companies Help Businesses Succeed


November 25th, 2015

Being successful in business today typically requires a careful and detailed online marketing campaign that includes an innovative and unique website. In fact, in today's world not having a digital presence can be devastating to a company or business of almost any size. The benefit of having an attractive website that is intuitive, easy to navigate and easy to use cannot be underestimated in the modern business world. Initial Judgment Based On First Impressions Keeping these simple facts in mind it is clear to see why having a good Kansas City web development company in your corner as a business owner is so incredibly important. A website says a lot about a business and can have a big impact on its bottom line performance on an annual basis. When visitors navigate to a website online they will typically make an initial judgment based on their first impressions. Savvy business owners understand the importance of this first impression effect. Getting it right in this regard means having a website that is welcoming, inviting and highly informative. A Wide Array Of Internet Marketing Services While those living and working in the Kansas City area have many choices when it comes to Kansas City website development companies,…


Quality Kansas City SEO For Targeted Online Performance


November 25th, 2015

Today, more than ever before individuals and businesses are looking for ways to seize the opportunities made available online via the Internet. Perhaps one of the best ways to achieve the most impressive results possible is to work with an experienced and knowledgeable team of dedicated Internet marketing and search engine optimization professionals. This will help to ensure that a website is not only attractive but that it is indeed found based on specific and industry relevant keywords. The Company Delivers Real And Measurable Results The optimization of a website so that it appears when relevant searches are made (via major search engines) is best achieved by working with a team of professionals who have hands-on experience in achieving real results for clients. One company in particular that has a proven track record in this regard is WYSIWYG Marketing. The company delivers actual and measurable results in terms of online performance and traffic metrics. While many companies offer search engine optimization or other Internet marketing services, only a handful deliver tried and tested results. Rely Upon And Trust The Expertise And Professionalism WYSIWYG Marketing has earned the respect and trust of its long list of satisfied clients and customers over the years. A quality…


Small Business Success with a Good Website


November 24th, 2015

If you own a small business, you may be wondering if you would benefit from having a website and whether it is worth the investment.  Maybe your business does well without one or maybe you don’t think you can afford it.   Did you ever think how much better your business would do by having a website? A website comes with many benefits for businesses-if it’s done right.  If your website is designed to inform, engage and convert your audience, it will be effective and improve your business. Benefits The benefits of a good website are many-for any business-small, large, family-owned, partnerships or corporate.  One major benefit is that with a good website, you stop being invisible.  Trends show that consumers research online first before making a final decision.  Without a web presence, you are losing out on many possible customers from the beginning.  You can’t afford to be invisible. Another big benefit is that by having a website, you are creating an additional and powerful sales too.  Your website allows you to directly address your customers’ concerns, inform them and create a call to action.  It gives your company a chance to engage with your customers on a more personal level and builds…


Custom CMS For Success


November 24th, 2015

If set up properly, your company website should be your marketing machine. If not, then it’s time to consider a change.  Every company has the right to control their website content 24/7 and this process should be easy and intuitive. Benefits A custom content management system (CMS) is a proprietary solution that's created exclusively for your company.  Custom web CMS platforms allow you to have control over the website’s functionality, interface and updates. The design, usability and workflow can be tailored to your business or department's specific needs.  A custom CMS also can be managed by the average user as opposed to open source CMS platforms, which require a high level of expertise that some businesses don't have in-house. Manage catalogs, blogs, calendars, events, tracking, sales, SEO and more with a user-friendly custom CMS. Assess for Sucess Making the decision to implement a custom CMS requires an assessment of your current and future business goals and your internal resources. WYSIWYG Marketing is Kansas City web design company that has developed a proprietary custom CMS platform to help those companies that are looking for an intuitive platform to manage their website with ease.  Contact us today for a free consultation to help determine what is the…


Tips for Increasing Online Sales


November 12th, 2015

If you have an online store, there are several website components that have a direct effect on sales.  Your online storefront, landing page for checkout, shopping cart and other items can impact online sales in a positive or negative way.  Below are a few tips to make sure you are maximizing online sales opportunities. Visible Shopping Cart When a customer adds a product to their cart, they usually need to be sure their item was registered.  The customer’s cart with the number of products ordered should be displayed at all times for their peace of mind. Optimize "Add-to-Cart" Buttons Don’t be indirect with your shoppers.  Avoid “more details” or “learn more” links for an indirect call to action.  Most customers don’t react well to this and prefer a direct “add-to-cart” action. Clean Product Pages Your product pages should be simple and organized.  Keep the most important aspects of the product such as the image, name, short description and price front and center.  Product reviews, specifications, similar products, etc can be separate links at the bottom of the page. Eliminate Distractions from the Checkout Page The checkout page is a critical aspect of an online sale.  Have a single checkout page asking for payment and shipping information only. Trying…


SEO Benefits of Blogging


November 12th, 2015

A comprehensive SEO strategy includes keyword research, website optimization, content generation, backlinking and more. However, one powerful way to get search engines to notice you is by having a quality blog. When you host your own blog with your own creative content, you control your message, keywords, links and your online presence.  Here are some important benefits of blogging: Content Variety A blog includes what you think is most helpful for your audience, whether it fits into a sitemap or not.  Many users search for tips, lists, how-to articles and other types of content that likely aren’t on your website.  Blogs helps your written material and keywords fit into more search queries, increasing potential traffic. Link Bait Each blog you post gives your readers another link to share. You can also generate your own backlinks by sharing each post on social media sites. Some posts will be shared more than others, which can help you understand the type of material your audience prefers. More Indexed Pages When you post a blog, search engines index every post as a single page. Creating more indexed pages does not always provide a better ranking, but it keeps Google’s robots on your site longer and provides content variety. Enhanced Internal Linking Internal linking…